Website, and SEO Case Study: Bordeaux Vineyard
Website Design, and Organic Growth for Château Méaume
The challenge:
A tired, fragile WordPress site that was hard to update and did not reflect the estate’s character.
No clear customer journey between the main site and the online wine shop, which caused friction when people tried to buy.
Limited visibility in organic search for Bordeaux vineyard stays and for buying Méaume wine direct from the château.
A newly restored eighteenth‑century farmhouse to fill, with no clear funnels from content into enquiries and bookings.
Château Méaume came to Market Jar specifically because of our wine background and our experience working with family estates, rather than generic travel or web projects. They wanted someone who understood how a vineyard stay turns into a long‑term wine customer.
The results
Timeframe: 1 January to 9 June 2026
Organic is now the main growth channel. 45.8% of all sessions now come from organic search (865 of 1,888), overtaking direct traffic.
Traffic is hitting the money pages. The homepage, Bordeaux Holiday Accommodation page and Book the Farmhouse page sit in the top viewed pages, so more visitors land where they can book or buy.
Right visitors from the right countries. The UK, US, China, France and Germany are now key markets, with London the top city, and average engagement time is just over two minutes on site.
This shows the new website is doing its job: organic search brings in more of the right people, and they are moving into farmhouse booking and direct wine purchase paths instead of bouncing. What’s next:
Continue to grow organic visibility for Bordeaux vineyard stays so the farmhouse calendar fills first.
Turn guests into repeat DTC wine buyers with mixed‑case offers, lucky ticket style giveaways, and post‑stay email journeys.
Publish more Bordeaux travel guides that feed straight into farmhouse and wine funnels.
Strengthen buy‑direct pages so choosing and ordering Méaume wine feels effortless.
Use the 45‑vintage tasting PR to build links, trust and long‑term search visibility.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
