top of page

Were you satisfied with your revenue & profit last quarter?

Businesses trust Market Jar to grow online traffic and increase revenue. We don't spend long hours on reports, we focus on implementing actual changes, and you can judge us by our results.

How to Choose the Right SEO Agency

Are you looking to improve your online organic growth efforts and drive more traffic to your website? However, with so many options out there, how do you choose the right SEO agency for your business? With this article, we will help you cut through the noise, and explain how to narrow down your SEO agency selection.

In today’s digital landscape, having a strong online presence is crucial for businesses of all sizes. One of the most effective ways to improve your online visibility is through search engine optimization (SEO). However, SEO is a complex and time-consuming process, which is why many businesses turn to an SEO agency for professional help.

But with so many SEO agencies out there, how do you choose the right one for your business? In this article, we’ll discuss the key factors to consider when selecting an SEO agency to ensure you make the best choice for your business.

Why Do You Need an SEO Agency?

Before we dive into the SEO agency selection process, let’s first understand why hiring an agency is important for your business.

Expertise and Experience

SEO agencies have a team of experts who specialize in different technical aspects of SEO, such as keyword research, on-page optimization, and link building. They have the knowledge and experience to develop and implement effective SEO strategies that can improve your website’s search engine rankings.

SEO is a continuous

SEO is a continuous and intricate process that demands a significant investment of time, effort, and resources to see tangible results. It involves constant monitoring, analysis, and optimization of various elements to ensure that your website ranks well on search engine results pages. This can be overwhelming for businesses that are already juggling multiple tasks.

By getting the help of a specialized SEO agency, you can have the weightlift of managing your SEO strategy and free up your internal resources to focus on core business activities. This not only saves you valuable time and effort but also allows you to redirect your resources towards other important aspects of your business that require attention and nurturing.

Access to Tools and Technology

SEO agencies have access to a wide range of tools and technology that can help improve your website’s SEO. These tools can be expensive for businesses to purchase and maintain on their own, making it more cost-effective to hire an agency that already has access to them.

Teamwork, and Value

If you want a good technical SEO to hire as a standalone, you’re looking at min £120k per year, however, if you were to hire us, you’re looking at a minimum of £4k a month, the difference being, that with us you’ll get combined, 60 years of experience, however, with the former, you’ll get a maximum of 15. By hiring an agency, you’ll get a lot more for your money.

Key Factors to Consider When Choosing an SEO Agency

Now that we understand the importance of hiring an SEO agency, let’s look at the key factors you should consider when selecting one for your business.

Services Offered

The first thing you should consider is the services offered by the SEO agency. Do they offer a comprehensive range of SEO services, including keyword research, on-page optimization, and link building? It’s important to choose an agency that can provide a holistic approach to your online presence.

What you don’t want to be faced with is an agency that is “full service” most “full-service” agencies have a wide breadth of knowledge, but they often lack the depth and experience to be an expert in any of them. Essentially, a full-service agency is the GP we’re the specialist surgeons that GPs refer to do the highly specific type of work. You’re not going to see a GP doing gastric band surgery out of his patient room.

What sets us apart is we know the strategies, we know the key metrics, and we know what needs to be on the website to achieve a maximum ROI.

Experience and Reputation

When it comes to SEO, experience matters. Look for an agency that has a proven track record of success and has been in the industry for a significant amount of time. You can also check their reputation by reading Google reviews and testimonials from their clients – which will mostly, be on request.

Industry Expertise

Different industries have different SEO needs, so it’s important to choose an agency that has experience working with businesses in your industry. They will have a better understanding of your target audience and the keywords and strategies that work best for your industry.

Communication and Reporting

Effective communication is crucial for a successful partnership with an SEO agency. Make sure the agency you choose has clear and open lines of communication and provides regular reports on the progress of your SEO efforts. This will help you stay informed and make any necessary adjustments to your strategy. End of months calls can also be important, it just depends on how often you’re looking for updates.

Please remember though, that the more communication is done outside of the retainer, the less time the agency will have to produce your results. So just make sure there’s a fine balance.

Transparency and Ethics

It’s important to choose an SEO agency that follows ethical practices (White-Hat SEO) and is transparent about its methods. Avoid agencies that use black-hat techniques, as these can, and most likely will result in penalties from search engines and damage your online reputation. Some sites will even be removed from search engines!

Customized Strategies

Every business is unique, and your SEO strategy should be too. Look for an agency that offers customized strategies tailored to your business goals and target audience. Avoid agencies that use a one-size-fits-all approach, or SEO package businesses, as this will not be effective for your specific business needs.

Cost and ROI

Cost is always a factor when choosing an SEO agency, but it shouldn’t be the only consideration. While it’s important to stay within your budget, it’s also important to consider the potential return on investment (ROI) from the agency’s services. A higher cost will result in better long-term results and a higher ROI.

For example, we only work with high-growth companies, that have an AOV (Average Order Value) of £1,000 plus. The reason for this is that we have the most amount of experience here, and we’ve grown brands worth $432M – $1.6B, but also one-man bands…we’ve done it all!

Hiring an SEO Agency Tip:

Don’t interview ten different SEO agencies. Interview three at a maximum.

Here’s Why:

If you are booking a load of SEO consultations with loads of agencies…You’re never going to get around to selecting one…

1. Meanwhile, your competition has chosen an agency.

2. Kicked off with their new SEO agency.

3. Selected their target keywords.

4. Improved their keyword rankings.

5. Increased their website traffic.

6. Generated leads.

7. Produced revenue.

8. Increased their budget.

Questions to Ask When Choosing the Right SEO Agency

To further narrow down your options, here are some questions you can ask when evaluating your SEO agency:

  • What is your process for developing an SEO strategy?

  • Can you provide SEO case studies or examples of past successes?

  • How do you measure the success of your SEO efforts?

  • What is your approach to keyword research and on-page optimization?

  • How do you handle link building?

  • How often will you provide reports and updates on our SEO progress?

  • Do you have experience working with businesses in our industry?

  • What is your pricing structure?

  • Can you provide references from past clients?

  • What moved the needle the most (before vs after revenue)?


Choosing the right SEO agency is crucial for the success of your online presence. By considering the key aspects we’ve discussed and asking the right questions, you can find an agency that will help you achieve your business goals and improve your search engine rankings. Remember to do your research and choose an agency that has the expertise, experience, and reputation to deliver results for your business. Most importantly, make sure you book an SEO consultation before you measure up which agency is the one for you.


bottom of page