Keyword analysis for SEO involves researching and evaluating the search terms your target audience uses to find content like yours. Begin with brainstorming seed keywords related to your business, then use tools like Google Keyword Planner, Ahrefs, or SEMrush to expand your list and gather data on search volume, competition, and difficulty. Analyse the intent behind each keyword whether users are looking for information, making comparisons, or ready to purchase. Examine the top-ranking pages for your target keywords to understand what type of content performs well. Group related keywords into topic clusters and prioritise based on relevance to your business, achievable rankings, and potential traffic value. This analysis forms the foundation of your content strategy.