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SEO Case Study: Contemporary Jewellery Start-up

We increased this company’s revenue by 145% in just 8 months.

The Client


Nabi London are a jewellery company based in London. They sell handmade contemporary jewellery from their shop in Camden as well as their online store. Originally a weekend market stall in Brick Lane Market, the business rapidly grew in popularity and opened its first shop in Camden in 2009. In 2014 founder Ayoung Kousiounis decided to go full-time with her side hobby, and the Nabi London brand was born.



The challenge


Having started out as a market stall, Nabi London only added an online store after establishing itself as a nuts and bolts jewellery shop in central London.


Although the shop is well-established and well-known in the local area, they were looking to expand their online presence and increase their online sales from £10k to £30k a month and beyond. To help them achieve this, they enlisted the SEO services of Market Jar.

Results, not promises

We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.

It’s time to partner with Market Jar and take your search engine results to the next level

Businesses trust Market Jar to grow online traffic and increase revenue. We don't spend long hours on reports, we focus on implementing actual changes, and you can judge us by our results.

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What results did we achieve?


We very quickly managed to rank the Nabi London website on the first page of Google for a number of competitive search terms. This resulted in an almost immediate increase in their web traffic. The goal then was to convert these new website visitors into customers. We were able to do this.


Within just 8 months of the start of our campaign, Nabi London saw an increase in revenue of 145%. The website bounce rate decreased every month and, conversion rate has increased by a whole percentage. 


There’s been a tidy increase of 1,558% in Organic Clicks, and 908% in Organic Impressions.


Nabi London now have first page positions on Google for a number of very competitive search terms related to their business, an optimised website that effectively converts visitors into customers and a much bigger customer base. They’re now set up for success and ready to scale their business to even greater heights.

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