SEO Case Study: Hambledon Wine Estates
Standing out in the growing world of English Sparkling Wine
The Challenge
Hambledon Wine Estates needed their website to reflect the premium nature of their brand and the quality of their wine. They operate in a highly competitive space. Big brands dominate. Search terms are fiercely fought over.
Their website was falling behind. Competitors were taking traffic. Their key pages weren’t performing. Potential customers were looking elsewhere.
Hambledon needed:
A stronger homepage to match the competition
Better visibility for pages that drive revenue
Higher rankings to capture more search traffic
What we did:
Homepage Revamp:
We rebuilt the homepage from the ground up. Clean design. Strong messaging. Premium feel. A website that reflects the brand’s status as England’s oldest commercial vineyard.
SEO: We reworked every revenue-driving page across the site:
Fresh, detailed keyword research
Optimised content with clear user intent
Structured pages for search engines and users
Aligned every page with buying behaviour
The Results: Hambledon now ranks #1 for major search terms, including:
'Wine Gifts'
'English Sparkling Wines'
These terms alone deliver over 10,000 searches every month.
AI Overviews: Their key pages now appear in Google’s AI Overviews, bringing even more visibility and trust.
Business Impact:
In the first 3 months alone, we added an extra £4,900 a month in booking revenue. A 25% uplift. No discounts. Just sharper messaging and better targeting.
Big increase in traffic
Big increase in orders
A website that now works as hard as the vineyard
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
