
SEO Case Study: Hambledon Wine Estates
Standing out in the growing world of English Sparkling Wine

The Challenge
Hambledon Wine Estates needed their website to reflect the premium nature of their brand and the quality of their wine. They operate in a highly competitive space. Big brands dominate. Search terms are fiercely fought over.
Their website was falling behind. Competitors were taking traffic. Their key pages weren’t performing. Potential customers were looking elsewhere.
Hambledon needed:
A stronger homepage to match the competition
Better visibility for pages that drive revenue
Higher rankings to capture more search traffic
The Results: At the time of writing this, Hambledon now ranks #1 for major search terms, including:
'Wine Gifts'
'English Sparkling Wines'
'Vineyard tours'
'Wine tasting Hampshire'
'Sparkling wine'
These terms alone deliver over 40,000 searches every month.
AI Overviews:
Their key pages now appear in Google’s AI Overviews, bringing even more visibility and trust.
Business Impact:
In the first 3 months alone, we added an extra £4,902 a month in booking revenue. A 25% uplift. No discounts. Just sharper messaging and better targeting.
52% increase in gross orders in our first quarter working together.
English sparkling wine collection has seen a 33% increase in organic orders.
Big increase in traffic.
Big increase in orders.
A website that now works as hard as the vineyard.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.



