Leica Camera Media Campaign
Leica - 171% Traffic Uplift for a Global Launch
Overview:
Client: Leica
Industry: Manufacturer of cameras
Location: Mayfair, London
Project Duration: 4 Months
Leica Camera, a renowned manufacturer of high-end cameras, partnered with Market Jar in August 2018. Leica aimed to leverage effective SEO and paid media strategies for their Mirrorless Camera System, the SL. Additionally, they sought comprehensive content rewriting, infrastructure improvements, faster website speeds, seamless SCHEMA integration, and more. The primary objectives were to boost revenue, minimize checkout abandonment, and improve organic rankings for relevant keywords.
What we did
We ran a focused 4‑month campaign that combined SEO and paid:
Rewrote and optimised key SL landing pages so they could rank for high intent searches around Leica SL and mirrorless cameras.
Improved site infrastructure and speed so visitors from the UK and abroad had a smoother experience and pages could load fast on mobile.
Implemented structured data (schema) on key pages to help search engines understand products and content.
Shifted more paid social budget into Meta and Instagram, using creatives and audiences built around SL interest and camera buyers.
Optimised YouTube and video assets so launch content could actually be found and watched instead of sitting at a few hundred views.
Results
Over the 4‑month campaign compared with the same period the year before:
171% overall traffic increase to the Leica Mayfair site across paid search, organic search, and display.
Over 60,000 additional website visits to the Leica Mayfair domain.
430% increase in Facebook‑driven traffic and a 290% uplift in social traffic overall, generating more than 5,000 clicks from Meta and Instagram.
One key SL video went from typical ranges of 50–400 views to over 80,000 views, with Google Display Network adding a further 90,443 views.
The SL launch campaign turned Leica’s Mayfair site and content into a proper demand driver, not just a brochure, helping push the new system in front of camera buyers across markets.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
