SEO Case Study: Gasm Drinks

Increasing organic revenue by 568% YOY

Industry: FMCG

Location: Wales

Project Duration: 5 months +

Gasm Drinks approached our agency intending to establish a strong online presence. They had initially only ever focused on selling their stock through markets at game fairs and in their local vicinity. Their product is unique and unlike any other canned wine on the market, which gives them a unique USP.

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We've implemented a comprehensive strategy to enhance Gasm Drinks' online presence and sales performance.

This included setting up a subscription model for automated repeat sales and optimizing their website for key search terms like "canned prosecco" and "prosecco in a can," which resulted in top SERP rankings.

We've also expanded their product offerings with new gift-focused collections, improved site navigation with breadcrumbs, and implemented related items functionality.

Our multifaceted approach has yielded significant results for Gasm Drinks:

Increased Recurring Revenue: Implementing a subscription model has led to a steady stream of repeat sales, enhancing customer lifetime value and providing a predictable income source.
Improved Search Visibility: #1 rankings for critical keywords like "canned prosecco" and "prosecco in a can," driving consistent organic traffic and orders.
User Experience: The addition of breadcrumb navigation and related items functionality has improved site usability, reducing bounce rates and increasing time spent on the site.
Expanded Market Reach: By creating new collections focused on gifts, we've tapped into seasonal and occasion-based markets, diversifying revenue streams.
Stronger On-Page Optimization: The comprehensive overhaul of on-page content and metadata has laid a solid foundation for long-term SEO success, improving the site's overall relevance and authority in its niche.

Resulting in an Increase of organic revenue by 568% YOY.

These results demonstrate a significant improvement in Gasm Drinks' online performance, setting the stage for continued growth and success in the competitive canned wine market.