SEO Case Study: Gasm Drinks
Gasm Drinks – SEO Case Study with 12 Months of Growth
Client: Gasm Drinks
Industry: FMCG
Location: Wales
Project Duration: 5 months +
Gasm Drinks approached our agency intending to establish a strong online presence. They had initially only ever focused on selling their stock through markets at game fairs and in their local vicinity. Their product is unique and unlike any other canned wine on the market, which gives them a unique USP.
The Starting Point
Gasm Drinks came to us with one problem. Their old niche was dying. They sold prosecco. Then the market changed. So the brand had to change too. They needed a new identity. A new story. A new search plan. And they needed it fast. The Results (12 Months): Traffic Growth
432.9k impressions (+358%)• 5.6k clicks (+230%)
This happened even though we changed niche halfway through the year. Google had to relearn the whole site. It still grew.
Keyword Growth
Top rising keywords: “gasm drinks” (+149%) “gasm” (+142%) “razz gasm” (+311%) “canned prosecco” (+12,44%)• “christmas prosecco cocktails” (+15,50%)
The brand became a search term people looked for. That is the sign of a strong brand.
Page Performance
Homepage: 1.8k clicks (+141%)• Sloeberry Gasm page: 533 clicks (+461%)• Wedding drink guide blog: 477 clicks from zero
New pages ranked straight out the gate. Seasonal pages spiked hard in Q4. Wedding content pulled in strong commercial traffic.
Results, not promises
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