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SEO Case Study: Salentis

International SEO boost and qualified leads.

Client: Salentis International

Industry: Defence

Location: London, England

Project Duration: 6 Months


Salentis, a global defence proposal consultancy renowned for helping clients win complex contracts, approached Market Jar with the goal of strengthening their digital presence and attracting more targeted leads. Known for assembling expert teams to craft compelling, compliant bids for clients worldwide, Salentis recognised that a robust international SEO strategy was essential to reach new markets and showcase their unique value in the competitive proposal management space. They turned to Market Jar to increase their search rankings, highlight their proven approach, and make it easier for organisations to discover and engage with their specialised services-ensuring Salentis stands out as the partner of choice for winning bids in any industry.

Results, not promises

We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.

It’s time to partner with Market Jar and take your search engine results to the next level

Businesses trust Market Jar to grow online traffic and increase revenue. We don't spend long hours on reports, we focus on implementing actual changes, and you can judge us by our results.

What We Did for Salentis-and How It Helped

To elevate Salentis’s digital presence and drive targeted traffic, Market Jar implemented a comprehensive SEO and website optimisation strategy tailored to their global audience:

  • Regional Service Pages: We began by crafting Australia-specific content for key service pages, aligning with newly created sub-directory structures. This approach was designed to target region-specific search queries and improve local relevance.

  • Sub-Directory Rollout: We initiated a phased rollout of sub-directories for major regions, including the UK/EU, Asia, and the United States. This structure is vital for international SEO, helping Salentis’s pages rank higher in local search results and increasing visibility in each market.

  • Website Navigation & Structure: To support the new sub-directories, we restructured the website’s header and mega menu, ensuring a consistent user experience across all regions. Extensive CSS updates were made to guarantee seamless integration and uniformity.

  • Technical Enhancements: We resolved issues with Polylang Pro, which was affecting the mega menu, and ensured all sub-directory pages were live and functioning correctly-including sorting and optimising the Asia subdirectory.

  • LinkedIn Ads Strategy: Alongside SEO, we launched a LinkedIn Ads campaign to further boost targeted lead generation and brand awareness among Salentis’s ideal clients.


The Results:

By implementing a robust sub-directory structure and region-specific content, Salentis’s webpages became more visible in search engine results across multiple continents. This not only improved organic traffic but also positioned Salentis as a trusted partner for clients worldwide. The enhanced site structure and optimised content laid a strong foundation for sustained SEO growth, helping Salentis attract more qualified leads and win more business in their key markets.


Adjusting and optimising your website content and structure is a proven way to boost SEO-driving higher rankings, more traffic, and ultimately, more sales. Salentis’s results show what’s possible with a tailored, strategic approach.

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