SEO Case Study: The English Vine
The English Vine – 1,110 Percent Growth SEO Case Study
Client: The English Vine
Industry: Wine
Location: Essex, England
Project Duration: 2.5 months
The English Vine approached Market Jar with the goal of increasing direct-to-consumer (DTC) orders for their online English wine business. Having previously concentrated on traditional wholesale channels and local outreach, The English Vine recognised the need to strengthen their digital presence and expand their reach.
What We Achieved
In just ten weeks, our partnership delivered impressive results:
New customer orders soared by 1,110%-jumping from just 3 to 36.
Organic revenue increased from £6,778 to £9,013, representing a substantial uplift in sales.
Bounce rate reduced by 4%, indicating improved user engagement and website experience.
On Reflection
Over the three-month period, we conducted comprehensive keyword research to identify high-potential phrases, analyzing search volume, commercial intent, and competition to select the best-fit keywords for The English Vine. We implemented these keywords throughout the site, optimising page content, meta tags, and header tags for SEO. Additionally, we set up and populated Google My Business with geo-tagged images and accurate business information, improved site architecture, optimised image sizes for faster load times, created and submitted an updated sitemap, and actively monitored and resolved duplicate content issues to ensure optimal site performance and visibility.
Despite these rapid gains, The English Vine chose not to continue the partnership long-term. While we respect their decision, we always recommend allowing time for sustained growth-especially when you’re already seeing triple-digit improvements. Sometimes, the best results come to those who stick around just a little longer.
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Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
