SEO Case Study: Cru Wine
Cru Wine – SEO Case Study with 3,900% Traffic Growth
Client snapshot
Cru Wine is a wine investment firm based in London, serving high net worth clients and serious collectors around the world. Around 80% of their best customers come from the US, with Dubai and the UK as other key markets.
They came to us to grow organic traffic and turn “wine investment” search demand into serious international investors, without rebuilding their whole tech stack.
The challenge
Cru Wine had:
Around 1,000 organic visitors per month and weak visibility for “wine investment” in key markets.
Tracking issues from multiple duplicate tags, which made clean reporting hard.
A large WordPress site with 30,000+ products, which made a full platform move slow and expensive.
We had to grow international demand on a complex WordPress setup, not start again on a fresh ecommerce platform.
What we did
We built and ran a focused, intent‑led international SEO strategy:
Fixed tracking issues so we could see clearly how users from the US, Dubai, and the UK behave on the site.
Cleaned up the existing WordPress structure so key pages could load fast and be properly crawled and indexed.
Identified high‑intent keywords around “wine investment” and related terms in target markets, focusing on investors rather than casual wine buyers.
Optimised core landing pages and supporting content to match how investors search in the US, Dubai, and the UK.
Built content that answers real investor questions, then used internal linking to push authority into key conversion pages.
International results
Over our 24‑month relationship, Cru Wine saw:
Organic traffic grow from around 1,000 visitors per month to over 41,000 visitors per month, a 3,900% increase.
A tripling of the customer base within the first 8 months, driven mainly by “wine investment” and related intent keywords.
A strong pipeline of qualified international leads, with around 80% of high value investors coming from the US, followed by Dubai and the UK.
Cru Wine went from a modest search presence to one of the most visible wine investment brands in their key markets, without a full rebuild or heavy ad spend.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
