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Web Design Case Study: Wine U Design

Client: Wine U Design Industry: Custom Winemaking Location: Long Island, New York Project Duration: 3 Months Website Size: 20+ Pages

Wine U Design is a hands-on winemaking experience based on Long Island, New York. They let customers create their own wine from grape to bottle, offering a fully immersive process. Their site needed to reflect the energy of the experience while keeping things simple for bookings, classes, and events.

Target Market Wine U Design focuses on three primary markets:

  • New York (local customers)

  • United States (nationwide shipping)

  • Tourists visiting Long Island

These markets combine local corporate wine clients, online customers looking for custom wine experiences, and tourists seeking something hands-on and memorable. Project Objectives:

The main goals for the Wine U Design website project were:

Online Booking System: The site needed a clear, easy-to-use booking tool for events, winemaking sessions, and private parties. The goal was to cut down on admin, tools used, and give users full control over their experience.

Nationwide Sales Setup: Wine U Design wanted to offer their custom wines for shipping across the US using vinoshipper. This meant building a checkout process that could handle different state rules and alcohol shipping laws.

These objectives were focused on making it easier for customers to get involved, whether they’re walking through the door or ordering from another state.

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