Website & Digital Marketing For Wine Delivery Company
Pull The Cork: From £26k to £1m with International Organic Growth
The Client
Pull The Cork, a dynamic and innovative online wine business, approached our SEO and web design agency, seeking to establish a strong digital presence in the UK wine trade. Founded in early 2018 by the very same founder as Market Jar, the business aimed to showcase the potential for online success within the low-intervention wine market. However, as Market Jar stepped away from the venture, Pull The Cork underwent a transition towards a more mainstream audience, while still retaining its unique identity.
The Challenge
PTC faced the challenge of proving that an online wine business could thrive in a competitive market. Our task was to create a comprehensive e-Commerce website that would not only capture the essence of their brand but also provide a seamless and user-friendly experience for customers. Additionally, we needed to implement effective marketing strategies, including SEO, social media, and email campaigns, to drive traffic and increase brand awareness.
The challenge
They wanted to prove an online wine business could scale fast in a crowded market, without leaning on paid ads. They needed an ecommerce site that could serve multiple countries, rank for wine and delivery terms in each market, and turn organic traffic into long-term customers.
What we did
We rebuilt their ecommerce site around search and international growth:
Designed and built a fast, clean store that makes it easy for customers to find and buy wine.
Created a site structure and category setup that works for both UK and international wine buyers.
Ran deep keyword research around wine delivery, organic wine, and low‑intervention wine across the UK, US, Germany, Luxembourg, and central Europe.
Wrote and optimised product, category, and landing pages to target high intent keywords in each market.
Built a content engine around their blog, publishing detailed guides and articles that pulled in organic traffic and acted as natural link magnets.
Used internal linking and smart on‑page SEO to push authority from content into money pages.
We did this using organic methods only.
International SEO results
From January 2019 to January 2021:
Organic keywords grew from 4 branded terms to 23,092 ranking keywords.
Monthly organic traffic grew to 39,907 visitors.
Domain authority reached 33, with 60+ pages ranking on page 1 for target keywords.
Revenue grew from £26k to roughly £1mil+ on the back of organic search, with a strong mix of customers from the UK, US, Germany, Luxembourg, and central Europe.
Pull The Cork went from a small UK‑focused wine site to a recognised international wine delivery brand powered almost entirely by organic search, and email.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
