James Nathan
James is the founder of Market Jar, an international customer growth partner for established brands.
He spent 14 years in the drinks industry before starting anything of his own, learning customers, margins and commercial reality from inside the trade.
By 28 he had built and exited his first company. He went on to bootstrap and sell a wine subscription business, then scale an IT company across 11 countries. Since then he has founded, acquired, advised and invested in several businesses, including Market Jar.
He has worked with more than 280 brands on customer acquisition and revenue growth, including Leica and NordVPN.
His position is that businesses do not grow because of one channel. They grow when the commercial, operational and digital parts of the business point in the same direction. Most companies he speaks to are not short of activity. They are short of connection between the parts that already exist.
Market Jar caps at 30 clients. It is the only way the work stays at a standard James will put his name to.
Mark Preston
Mark Preston is a shareholder of Market Jar, and its Director of Growth.
He spent over a decade as a mechanic in agricultural and automotive garages before moving into business, and still approaches growth the same way. Understand the moving parts. Find what is disconnected. Fix the thing actually causing the problem.
Since 2001 he has built a lead generation business, scaled a multi-office digital agency, founded a UK marketing franchise network running more than 50 franchisees, and helped grow the UK's largest independent opticians group from 65 to over 500 locations, producing more than 50,000 patient appointments a month through organic growth.
At Market Jar his work runs across both growth and delivery. Rankings and traffic are not the measure of anything on their own. Revenue is. His role is to make sure what gets promised on a call is what the delivery side can commercially produce.
Our Standard
Nothing leaves Market Jar unless it earns its place. Every piece of work has to be commercially useful, factually correct, clear enough to act on without someone explaining it, and better than you expected. If it does not meet that, it does not go out. It is also why we cap at 30 clients. Standards slip when volume goes up, so we turn work away instead.
