What We Have Been Building at Market Jar, so far in 2026

This year we have made three major changes to how we work, and all three come from the same place: we were not satisfied with what was available, so we built our own bespoke version.

Estimated Ranking Timelines on Every Keyword

Every keyword in our research now comes with an estimated timeline to rank, and, ridiculously, It's not something most agencies offer, and it matters more than people think!!

One of the most common frustrations in organic growth is not knowing when things will happen. You invest money every month, the work 'gets done', and then you wait. Most agencies tell you organic growth takes time, which is true, but that is not an answer, It's a straight out dodge.

When you can see that a keyword is estimated to rank in four months versus twelve months, you can actually plan around it. You can decide which keywords to go after first based on your business goals. You can see which wins are coming sooner and which are a longer play. You can start making decisions with real data in front of you.

Competition level, your current domain strength, the quality of the content, and how well the page is built all affect how long a keyword takes to rank. Of course, we factor all of this in.

The result is a keyword research document that doesn't just tell you what to target. It tells you what to expect and when. Search Engine Land has written about how multiple variables affect ranking speed, which is exactly why a single timeline estimate without context is useless. Ours is built around your specific situation. This is how it should always have been done, and we are doing it now on every single client campaign.

We Built Our Own Reporting. Here Is Why That Changes Everything.

We have replaced third party reporting with our own, and the difference is not small. Most agencies use off the shelf tools to report to clients. Looker Studio is the most common one. It is free, which is why agencies use it, but it comes with real limitations. You are stuck with the data sources it connects to. You are stuck with the chart types it supports. You get one template applied to every client, regardless of what they actually need to see. In our eyes, that is not reporting.

The other paid platforms are better than lookers, but they are still built for the average client, and the cost to us is astronomical! We got tired of it, so we built our own. You can read more about how our reporting works and why it matters in our reporting breakdown.

Every single client report at Market Jar is now completely unique. There is no standard template and no off the shelf dashboard that every client gets the same version of. We report on what you actually want to see. If you care about revenue tied to organic traffic, we show you that. If you want to see every keyword movement month on month, we show you that. If you need to track a specific set of pages or a particular product category, we build it that way.

Our reporting is more granular than anything available from a paid service. We track every action we take on your campaign, so you can see exactly what was done, when it was done, and how it is performing. There is no hiding behind a surface level overview, you now see the full picture.

This also means we have complete control over the data. We are not waiting for a third party platform to add a new integration or fix a broken connector. We own the system, so we can build whatever is needed for your specific goals.

We Are Introducing AI Reporting

This is the newest addition, and we are genuinely not aware of another growth agency currently offering it. Let us be clear about what this is. AI Reporting does not mean we have plugged a chatbot into your data and let it guess what to show. It means we have built AI into our own reporting system to give you cleaner, faster, and more useful information from the data we are already tracking.

Search has changed a lot in a short period of time. AI Overviews on Google, ChatGPT, Perplexity, and other tools are now part of how people find businesses. The old way of reporting, tracking clicks and positions on Google alone, does not capture the full picture anymore. Brands are being referenced inside AI generated answers, and those references are driving proper business decisions before anyone even clicks a link. Most reporting tools were never built to handle this because they were designed before any of it existed.

Our AI Reporting is built for how search works right now. It tracks what is happening across both AI driven search, connects organic visibility to actual revenue, and it does all of this inside the same system we built ourselves. For current partners, this means your reporting reflects what is actually happening in your market. We have kept this tight to our own tool set on purpose. It is not bolted on from somewhere else. It is part of how we now work.

Why We Keep Building Instead of Buying

The reason all three of these updates exist is the same. We could not find them anywhere else, so we built them ourselves. Off the shelf tools are built for the middle of the market. They are built to serve thousands of agencies and to do a reasonable job for all of them. We do not want to do a reasonable job...

We work with fewer than thirty clients at any one time, and the way we operate is built around that. We want the tools we use to be as precise as the work we do.

Estimated timelines, custom reporting, and AI Reporting are not features we are selling. They are part of how we operate now, and every client gets them as standard. If you want to see what this looks like in practice, book a call and we will walk you through it.