Getting SEO keywords begins with brainstorming seed terms related to your business, products, or services, then expanding these using keyword research tools. Google Keyword Planner, Ahrefs, SEMrush, and free tools like AnswerThePublic help discover related terms, search volumes, and competition levels. Analyse your competitors' rankings to identify keywords they target successfully. Review your existing site analytics to find terms already driving traffic. Use Google's autocomplete suggestions and "People Also Ask" sections for question-based keywords. Consider user intent informational, navigational, or transactional to align keywords with your content goals. Look for long-tail variations with lower competition that still drive qualified traffic. Group related keywords into topic clusters. Prioritise keywords based on relevance, search volume, competition, and business value rather than volume alone.