SEO stands for Search Engine Optimisation, the practice of improving your website to increase its visibility when people search for products, services, or information related to your business. The term encompasses a wide range of strategies and techniques designed to help search engines understand your content and rank it appropriately for relevant queries. Optimisation involves both technical elements like site structure and loading speed, as well as content-focused aspects like keyword targeting and user experience. The ultimate goal of SEO is to attract more qualified organic traffic from search engines, leading to increased brand awareness, engagement, and conversions without paying for advertisements.