An SEO analysis is a comprehensive evaluation of how well your website is optimised for search engines, identifying strengths, weaknesses, and opportunities for improvement. It typically examines technical factors like site speed, mobile-friendliness, crawlability, and indexing issues. On-page elements including content quality, keyword optimisation, meta tags, and internal linking are assessed. Off-page factors such as backlink quality, quantity, and anchor text distribution are reviewed. The analysis also considers competitor performance, identifying gaps in your strategy and areas where competitors outperform you. A thorough SEO analysis results in prioritised recommendations with expected impact, helping you allocate resources effectively. It's typically performed initially and then quarterly or bi-annually to track progress.