SERPS stands for Search Engine Results Pages Essentially, the pages you see after typing a query into Google, Bing, or any other search engine. These results include organic listings, paid advertisements, featured snippets, local map packs, and various other content formats. Understanding SERPS is crucial for SEO because your goal is to appear as high as possible on these pages, ideally within the top three organic positions. SERP features constantly evolve, with search engines adding new elements like knowledge panels, people also ask boxes, and video carousels to improve user experience.