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Exsposing SEO Myths

You might have already heard about the importance of search engine optimization (SEO) for your business, but you probably haven’t been informed about its actual function. This is one of the most crucial tasks you should take care of, especially if you want to remain competitive in today’s digital world.


SEO refers to the process of ensuring your website can provide valuable information to search engines, especially industry giants like Google. Once you make sure your website is search engine-friendly, you can increase its visibility and have it appear higher in the search results.


As far as your target market is concerned, they will be able to find your website easily. This can help your business gain more new customers you otherwise won’t have.



Busting SEO Myths that Keep You from Making Informed Decisions for Your SEO Strategy


SEO may be an important aspect of your website, but it often comes with a lot of misconceptions. This is why it’s important for you to understand its function to get the best possible results.


As a business owner, you should make sure you check out these SEO myths you could be believing so you can get the right results for your website:



Myth #1: SEO is Dead


There is a belief that SEO is dead because of how it has been changed. Google searches are all about the user experience, so it’s all about creating websites that are more interactive, engaging and useful.


While there is indeed a huge focus on how users interact with the content of a website, SEO is still alive and well. The only thing that’s changed is the way SEO influences search rankings. While links used to be the most important part of SEO, now it’s all about the content you create.


This is also why it’s important to work with experts in SEO when you want to make sure your website is search engine-friendly. They can let you know how you can effectively optimize your website so you can make sure you can generate more traffic and get more customers.



Myth #2: Backlinking No Longer Matters


This is another big SEO myth that is often believed by businesses. While backlinks don’t rank as high as they used to, they still play a hugely important role in SEO.


Well, the major difference is that backlinks are no longer the singular gateway to generating traffic for your website. There were days when your website wouldn’t show up in Google’s search results unless you had a lot of backlinks.


Now, backlinks are considered as important as the content of your website. With the introduction of social media optimization and a lot of other factors, many businesses are now increasing their online presence by ensuring they are getting

backlinks through social media.



Myth #3: You Don’t Need to Optimise Your Images


While this is a myth that has been addressed since years ago, it’s still considered one of the most common myths. This is why it’s important for you to understand its purpose so you can get the best possible results.


Images may not be as crucial as the content of your website, but they can still play an important role in generating more traffic to your website. Here’s why: when a search engine looks for the information on a website, it actually looks for the image content of the website.


This is why you should make sure you optimize the images of your website so you can ensure the search engine is able to let people find the images in the search results.


There are a lot of ways to optimize your images, including using the proper alt text, adding the keyword to your image file name and using descriptive file names.



The Bottom Line: Don’t Let Common SEO Myths Prevent You from Making the Most of Your SEO


The more you understand SEO, the better results you will get. If you want to ensure your website can generate a lot of traffic, you need to make sure you take the necessary steps to make it search engine-friendly.


If you don’t know how to optimize your website, you can always work with experts in the field. They can guide you through the entire process and make sure you don’t make crucial mistakes that can affect the results of your site.


Need to rank better in search?


If you need a trusted SEO agency to provide you with professional SEO services in London, book a growth audit.


Market Jar is a dedicated full-service SEO specialist, prepared to provide professional SEO services to businesses in need. 


Whether your desired reach is local or global, hiring us to help you rank number one in search engine results is the best investment you can make. Contact us today, and let’s get started!

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