Do you sometimes wish you could quickly get consumers to do exactly what you want them to do? Well, what business owner doesn’t? The good news is that it’s something you can do when you know how to write compelling calls to action for your web content.
The simplistic “click here” button might have worked a decade ago, but it’s not going to cut it today. If you want to see positive results, you need to put in time and effort into perfecting your calls to action.
Your trusted SEO agency, Market Jar, has some tips for you:
Always Use Active Voice
Active voice helps emphasize the action that your business is encouraging your potential client to perform. An active voice makes it easier for your customer to understand what you want them to use.
As an active voice example, your call to action might be: “Update your profile now” as opposed to a passive voice: “Your profile is updated.”
Be Direct Yet Personal
You want your calls to action to get results. This means that you have to be direct with your words. However, you also have to be personal. Your call to action should reflect your brand image.
For example, you may want your call to action to reflect an encouraging tone. You can do this by saying something like “Get started today” instead of “Sign up now.”
Highlight the Benefits
A great way to get potential customers to do what you want is by highlighting the benefits of doing what you ask. People are inherently creatures of convenience. You can take advantage of this by showing them how easy it is to do what you are asking of them.
An example of this is: “Update your profile now to see your inbox filled with new leads” instead of “Update your profile.”
Create a Sense of Urgency
Urgency is known to be a potent psychological trigger. This could mean showing that the offer is only available for a limited time in the online world.
If you want to create a sense of urgency with your calls to action, you can do this by using the words: “Today only” or “For a limited time only.”
Trigger Curiosity
When your business is making a call to action that requires some action from a potential customer, you have to make sure that you have piqued their curiosity beforehand. You can create a sense of interest on your website beforehand.
For example, if you wanted your customers to download a whitepaper, you could use an enticing headline in your blog post before you encourage them to download it.
Use Powerful Words
Powerful words can change the way your customers see an idea. They can also be used to encourage your customers to take action. Your powerful words should make your customers feel they are missing out.
For example, you can use phrases like “don’t miss out” or “act now” in your calls to action. Words such as “today,” “first,” “immediately,” “unprecedented,” “available,” “limited,” “new,” and more also grab attention better.
A Powerful Call to Action Makes All the Difference
Doing all of the above will make sure that your calls to action are effective based on the psychology of your customers. In addition, a well-crafted call to action will increase your conversion rates and improve your ROI.
How to create a call to action button in HTML
Creating a call to action button in HTML is a fundamental step in designing an effective web page. To do this, you need to use HTML and CSS. First, in your HTML code, define a button element using the `<button>` tag. Give it a clear and compelling text that encourages action, such as “Sign Up” or “Get Started.”
Then, for added accessibility, use the “aria-label” attribute to provide a concise description of the button’s purpose. To make it visually appealing, you can apply CSS styles using the `<style>` element or link to an external CSS file. Customize the button’s appearance with properties like background colour, font size, padding, and text colour.
Deliver Calls to Action That Delivers Results
You may also add hover effects to make it interactive. Lastly, you can enhance the button’s functionality by linking it to the desired action, whether it’s a form submission, a download, or a redirection to another page, using the “href” or “onclick” attribute. A well-designed call to action button can significantly increase user engagement and conversion rates on your website.
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