The Importance of Niching down an Audience for your Website
No matter what sort of online business you have, you need a website that attracts and retains your audience. The problem is, how do you define the type of website that will do that for you?
When you’re deciding on a website strategy, it’s important that you take some time and figure out who your audience is and how they expect to be approached. There are numerous ways to get your website in front of customers, and each of them requires a slightly different approach when it comes to your web design, and marketing strategies.
Here’s how you can design an audience-focused website for your business.
Define Your Targeting
Your target audience is the group of people who you want to come to your site. Depending upon your business, it may be as specific as “everybody who lives in London who owns a dog,” or it may be as large as “people who are interested in organic wool blankets but are not yet convinced to make the purchase.”
This is the first step in creating your website, and it’s not an easy task. You need to know who you’re targeting so that you can build your site for them. This can only be achieved by properly defining your target audience.
Understand Their Expectations
Your audience has expectations about how they want to be communicated with and what they want from your website. You need to understand exactly what their expectations are so that you can build a site that meets those expectations.
If you’re focused on a demographic, such as “50-year-old women interested in crafts” or “30-year old men who are building their own house,” then you’ve already got a good idea of what those expectations are. But if you’re trying to reach everybody, then it’s going to be a little more difficult.
You need to be able to look at your site and figure out how you can make it appeal to as many people as possible. If you’re focusing on everyone who owns a dog, you need to make sure that your website appeals to all dog owners, not just the ones who wear red tennis shoes and live in a colonial house.
If you’re focusing on everyone who builds their own home, you need to appeal to both the people who are in their 20s and the people who are in their 60s.
Understand How They Want to Be Approached
Next, you need to understand how your audience wants to be approached. This is a very important factor in your website strategy. If you’re targeting people who are new to your niche, then you need to focus on the benefits of your products or services and provide a lot of white space to keep the information at a minimum.
If you’re targeting people who are experts in your niche, then you need to provide a lot of information and detail. The key here is to have balance. Don’t overwhelm new users with a lot of details and material, but don’t throw the experts into the deep end either.
Develop Customer Personas
Once you have a clear understanding of who you’re targeting and what they’re expecting, you need to take a step back and develop personas for your customers.
A persona is an imaginary character that represents one of your real-world customers. It is a way for you to develop a clearer idea of who you’re targeting and how you want to approach them.
There are many considerations to consider when you’re creating a customer persona, from how old they are to where they are in their life.
Why the Audience Matters
Ultimately, the most important thing you need to remember when you’re working on your website is that your audience is the most important consideration. You need to understand who they are, what they’re expecting, and how they want to be approached. Don’t just design a website to appeal to you. Design it to appeal to your customers.
Figuring out your target audience is essential if you want your website to top the Google search results page. To achieve that, you’re going to need the help of a digital marketing agency like Market Jar.
Through our SEO, and web design services, we help our clients push past their limits and become the successful brand they’ve always wanted. If you’re looking for trusted SEO services in London, we are the team to call.
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