In today's digital age, all businesses need a strong online presence. This includes furniture stores. As more consumers use the web to buy furniture, furniture sites need a strong SEO strategy. This article will explore the best SEO strategies for furniture websites. They aim to boost traffic and sales, including through the furniture industry, higher rankings, and effective link-building. Why SEO is Important for Furniture Websites? Before we dive into SEO strategies, let's first see why SEO matters for furniture websites. Increased Website Traffic The main goal of SEO is to improve your website's visibility in search engine results pages (SERPs). By optimising your site for relevant keywords, you can attract more organic traffic. So, customers searching for furniture online are more likely to find and buy from your website, driving more traffic to your furniture website. Cost-Effective Marketing SEO is a cost-effective way to promote your furniture website. With SEO, you don't have to pay for ad space or clicks. Instead, you can create high-quality, optimised content. It will attract organic traffic to your site, helping you achieve higher rankings without expensive advertising. Cold Email Outreach Sometimes the best opportunities are found where others aren't looking! And, so with cold email outreach, is the best marketing aspect you can add to any furniture marketing campaign. Furniture is an industry that conventional wisdom says 'doesn't respond to cold email.' However, by thinking differently and crafting the right message, we're proving innovative approaches can unlock hidden opportunities. A recent campaign we ran for Modi - warranted 8 positive replies in 36 hours! Here is the proof to show it: Better User Experience SEO isn't only about optimising for search engines. It's also about improving your website's user experience. Improving your site's structure, navigation, and content will help users find what they need. This will increase the chances of a sale through an effective link-building strategy. SEO strategies for furniture websites Now that we know SEO is key for furniture sites, let's explore ways to improve your site's search rankings. Keyword Research and Optimization Keyword research is the foundation of any  successful SEO strategy . It means finding the keywords and phrases your audience uses to search for furniture online. After you have a list of relevant keywords, optimise your website's content, meta tags, and URLs to include them. When doing keyword research, consider both short-tail and long-tail keywords. Short-tail keywords are shorter, general phrases (e.g. "modern furniture"). Long-tail keywords are longer, specific phrases (e.g. "mid-century modern sofa"). By targeting a mix of both types of keywords, you can attract a wider range of potential customers to your website. High-Quality Content Creation In addition to keyword optimization, having high-quality, relevant content on your website is crucial for SEO. This includes product descriptions, blog posts, and other informational pages. When creating content, make sure to use your targeted keywords naturally and provide valuable information for your audience. It’s also important to regularly update your website with fresh content. This not only keeps your website relevant and engaging for users, but it also signals to search engines that your website is active and should be crawled more frequently. Optimize for local search For furniture stores with physical locations, it's vital to optimise for local search. This means you must include your store's address, phone number, and hours on your website. Also, create a Google My Business listing. This will help your store show in local searches for furniture in your area. Mobile Optimization With more and more people using their smartphones to browse the internet, furniture websites must be optimized for mobile devices. This includes having a responsive design, fast loading times, and easy navigation on mobile devices. Google also prioritizes mobile-friendly websites in its search results, so having a mobile-optimized website can also improve your search engine rankings. Utilize Social Media While social media may not directly impact your website’s search engine rankings, it can still affect your overall SEO strategy. By sharing your website’s content on social media, you can drive more traffic to your website and potentially attract backlinks from other websites. Additionally, having a strong social media presence can help improve your brand’s online reputation and credibility, which can indirectly impact your search engine rankings. Tools for SEO Success In addition to implementing the strategies mentioned above, various tools can help you maximize your furniture website’s SEO potential. Google Analytics Google Analytics is a free tool that provides valuable insights into your website’s traffic and user behaviour. By tracking metrics such as website traffic, bounce rate, and conversion rates, you can gain a better understanding of how your website is performing and make data-driven decisions to improve your SEO strategy. SEMrush SEMrush is a comprehensive SEO tool that offers features such as keyword research, backlink analysis, and website audits. It can help you identify areas for improvement on your website and track your progress over time. Yoast SEO If your furniture website is built on WordPress, Yoast SEO is a must-have plugin. It helps you optimize your website’s content for SEO by providing real-time feedback and suggestions for improvement. Common SEO Mistakes to Avoid While implementing SEO strategies can greatly benefit your furniture website, some common mistakes can slow down your SEO efforts. Keyword Stuffing Keyword stuffing is the practice of overusing keywords in an attempt to manipulate search engine rankings. This not only makes your content sound unnatural and spammy, but it can also result in penalties from search engines. Duplicate Content Having duplicate content on your website can also negatively impact your SEO. This includes using the same content on multiple pages or copying content from other websites. Make sure to create unique, high-quality content for your website to avoid any penalties. Ignoring Technical SEO Technical SEO refers to the behind-the-scenes elements of your website that impact its search engine rankings. This includes things like website speed, mobile optimization, and website structure. Ignoring these technical aspects can hinder your website’s SEO potential. Conclusion In today’s digital landscape, having a strong SEO strategy is crucial for the success of any furniture website. By conducting keyword research, creating high-quality content, and utilizing tools and best practices, you can improve your website’s search engine rankings and attract more potential customers. Avoiding common SEO mistakes and regularly monitoring and adjusting your strategy can help you stay ahead of the competition and drive more sales for your furniture business.

HTML header tags make it easier for people and search engines to get a quick understanding of what a page is about. Moreover, it can indirectly influence your search engine rankings. For the untrained marketer, these tags can be broken down into varying priorities, from to tags. It’s vital to know precisely what they are, why they’re essential, plus how to use them properly for increased benefits. Part 1 of this article looked at header tags, their benefits to your website, and how to properly use them. Now, we’ll break down each header tag and how you can optimise their function. Let’s begin! Looking Closely at Header Tags Header tags are a type of HTML tags used to mark headings and other vital parts on a page and draw out critical pieces of information. This visually separates your web page into sections, making it easier to read for your users or followers. Heading tags generally come in six different levels of importance, with the most important one being until , the least important. For example, a tag on a website notifies search engines and users that this is the most significant content on the page and should be displayed first. Therefore, the most significant component of your web page will be your content, not your navigation. How to Properly Use Header Tags 1. Tags The tag is used to identify titles like the name of your website or a key phrase. There are two things you should always keep in mind when using an tag. First, make sure that the text you’re using to identify the top of your web page should be the same as the headline of your web page. Second, don’t overuse tags, as each tag should only be used once per page. Over-emphasising your heading can take away from the text you want your visitors to see instead, resulting in a poor user experience. 2. Tags Just like the tag, the tag should be used only once per page. It should always be placed immediately after the content in a section, as long as it’s not followed by an image or link. The only exception is if you have an h3 tag that comes after one or more headings that are tags. 3. to Tags You can further divide your web page into sections by adding several sub-header tags behind your main heading, from tag to tag (if needed). Most readable SEO articles often end with to tags. These tags should be used sparingly, as they are generally used to identify subheadings, titles, and captions. They appear smaller than to tag and must be used after a level or a tag, as it’s generally easier to scan. The text should be short and sweet. They should also be placed below any images, as they should not be separated by more than a few lines of text. Remember that each time you start a new section, you should also decrease the font size by one level. 4. Primary versus Secondary Headers By default, anything that’s not a tag is considered a secondary header. It’s important to know when to use a secondary header so that you don’t take up too much of your users’ precious time. Use a secondary header to highlight the main point that is not necessarily the most important in the section, such as an essential supporting fact or a side point. A secondary header should be used in the same way as an tag but can also be used in place of an tag. Prioritise Header Tags for Better Rankings Header tags are important for having a great user experience and search engine optimisation. Make sure to use them properly for the best results for your website! Looking to rank better in search? If you need a trusted SEO agency to provide you with professional SEO services in London, book a growth audit . Market Jar is a dedicated full-service SEO specialist , prepared to provide professional SEO services  to businesses in need.  Whether your desired reach is local or global, hiring us to help you rank number one in search engine results is your best investment. Contact us today , and let’s get started! Click here for Part Two!

Domain names are essential in the digital world. They create an online identity for businesses, people, and organizations. A distinctive, unforgettable domain name builds credibility, increases brand recognition, and brings in potential customers. Without a domain name, accessing a site would require remembering long IP addresses, which is tough for users. In addition, domain names support successful online marketing. By adding relevant keywords to the domain name, companies can raise their search rankings and make it easier to find them online. This raises visibility and brings organic traffic to websites, raising conversion rates. How to get a powerful domain name : Find a catchy, unique name that fits your business or personal identity. Pick top-level domains (TLDs) like .com, . co.uk ., or .eu for increased visibility. Buy multiple variations of the domain name to protect your brand from rivals (. co.uk , .com etc.) Keep the domain name short and easy to recall to support word-of-mouth marketing. Minimise special character use (-, or numbers). By using these tips, you can maximize the advantages of having a strong domain name that fully reflects your brand, while drawing more traffic and potential customers or clients online. Domain names are the basis of a successful online presence within the digital world. What is a Domain Name? Domain names are essential for websites on the internet. They act like unique nameplates, helping to distinguish one website from another. Domain names are important for creating a memorable brand identity and gaining visitors’ trust. They should also accurately reflect the purpose and nature of the website. Moreover, keywords in domain names can give a website an edge in search engine rankings. This means more organic traffic for the website. Also, domain names need to be registered with accredited registrars, so no one else can claim ownership, thankfully Market Jar can help with this. The Importance of a Domain Name To establish an online presence, build your brand and credibility, and ensure easy access and memorability, the importance of a domain name cannot be underestimated. Let’s delve into how each of these sub-sections can contribute to your future online success. If we take this as an example: If you Google the search term; “Wine Investment”, it will show this domain: wineinvestment.com – However, if you click on the domain, you get sent to Cult Wines. or, if you Google “ International SEO Agency ” the first link will be: https://www.internationalseoagency.com , which if you click on it, you will be faced with: Yup! You guessed that’s our website, clever hey! The best thing is that these domains, also act as a keyword search (a search term that your customers are searching for online) so this, in turn, will send traffic automatically – when your domain (URL) is established. Establishing an Online Presence through your domain name Having an online presence is essential for anyone wishing to succeed in today’s digital age. It allows you to reach more people, show off your products/services, and build trust. Here are five things to consider when getting an online presence: Select a Respectable Domain Name: Your domain name is like your online address. It should be easy to remember, be linked to your brand, and represent your identity well. A good domain name can have a lasting effect on people and help you stand out from the crowd. Design a Professional Website : An attractive, user-friendly website is essential for gaining credibility and drawing in potential buyers. It needs to have simple navigation, interesting content, and show your brand’s values. Invest in professional web development services for your website to meet industry standards. Use SEO Techniques: Utilizing search engine optimization (SEO) services will improve your website’s ranking on search engine results pages. Make sure you use a company that will research proper keywords with intent and use them strategically in your content to gain organic traffic. Interact on Social Media: Social media platforms are valuable for connecting with potential customers and increasing brand awareness. Pick platforms that suit your target audience and create consistent, compelling content that draws people in. Watch Your Reputation: Keeping track of reviews, comments, and mentions allows you to actively manage your reputation. Respond quickly and professionally to feedback, addressing any customer concerns. You can set up alerts on Google for this. Also, it is important to keep your website content up-to-date and modify marketing strategies with data analytics. Monitor web traffic, conversions, and other metrics to make informed decisions about optimizing your online presence. Research done by the International Data Corporation (IDC) reveals global online sales are estimated to reach $6.5 trillion by 2023. This emphasizes the potential and significance of having and maintaining a strong online presence in today’s digital world. Branding and Credibility It’s essential for any business, especially online, to have branding and credibility . Your domain name makes a major contribution to this. Here are 6 reasons why : It reflects your brand. Choose one that accurately shows your values and customers get an idea of what you do. Customers trust it. Having a professional and relevant domain name increases their confidence in you. Memorability. A short, catchy, and relevant name is easier to remember. Search engine rankings. Keyword-rich names can help potential customers find you. Protects your brand. Register your domain name to stop others from misusing it. Consistency across platforms. Use your domain on social media and email addresses for a unified brand identity. Make sure your website is user-friendly and has great content to make a lasting impression. Get your domain name today and take your brand to new heights! Easy Access and Memorability Back in ’85, Symbolics Computer Corporation bought Symbolics.com – the first-ever registered domain name. It was the start of a new era that showed the value of having a unique and memorable domain name. Nowadays, millions of domain names are registered globally, demonstrating the continued need for a user-friendly and easily memorable web address. Easy access and memorability are key for any business or individual. They enable users to quickly find and visit a website. Plus, a memorable domain name promotes brand recognition and encourages return visits. It also helps with your SEO efforts as search engines prioritize user-friendly URLs. Lastly, a memorable domain name creates trust with your potential customers, making it easier to attract and retain them. You can even add relevant keywords to your domain name for increased visibility in search engine results pages. How to Choose the Right Domain Name To choose the right domain name with research and keywords, considerations for your target audience, and domain extension options are essential. By conducting thorough research and incorporating relevant keywords, you can increase your website’s visibility. Tailoring your domain name to resonate with your target audience ensures a strong connection. Additionally, exploring different domain extension options adds versatility and uniqueness to your online presence. Research and Keywords Research and keywords are key when picking a domain name. Research helps you discover info about your target audience and industry trends. This helps you pinpoint important keywords that match your brand and appeal to customers. Include the right keywords in your domain name. This boosts SEO and makes it more visible in search engine results. Balance is essential; you must have a memorable, catchy domain name. Here is a great example of the above: thesoftwaredesignagency.com – an amazing keyword, that customers wanting software design will type in every month to find bespoke software. Kudos to these guys! Your domain name should accurately reflect your brand, and be easy to say, spell, and remember. It should be unique and separate your business from the competition. A great domain name example is “ Amazon.com “. It includes the keyword “ Amazon ” which links to the company’s mission. It also has a strong, memorable effect. Amazon.com shows how important the right domain name is for your business. Researching and choosing relevant keywords is vital for choosing an effective domain name. Invest time and effort into this process to make sure the domain name goes with your brand strategy and drives traffic to your site. Considerations for Your Target Audience When selecting a domain name, it’s good to think about what appeals to your potential customers. Think about your business and what your target audience likes. It’s useful to consider the geographical area of your target audience. If you are targeting one country or region, you could incorporate related keywords or terms specific to that location in your domain name. This will make it easier to find and remember your site. It’s also important to take into account your target audience’s preferences and needs when choosing a domain name. This will help you get the most out of your online presence. So, take the time to research, and brainstorm ideas! If you’re looking to take this under your wing, there are a few sites that we use to buy client domains: Dan.com Godaddy.com Alternatively, if you’re spending upwards of £5k per domain, you can use a domain broker service, the best way to find an excellent broker, is through Twitter. Importance of Domain Extension Options Domain extensions have an important role in creating a strong presence online. Select an extension that reflects your brand image and target audience. Popular choices are .com , .org , and country-specific extensions such as .uk or .de . When selecting a domain extension, consider SEO and existing brand recognition . Although .com is widely recognized and favoured by search engines, newer extensions can also rank well if optimized correctly. The best domain extension depends on your goals and target audience. It’s important to evaluate different options before making a decision that meets your brand identity and marketing strategy, just ensure that they have both intent and commercial value. Protecting and Managing Your Domain Name To protect and manage your domain name effectively, it is crucial to consider trademarks and legal aspects. Make informed choices for domain name registration and renewal. Additionally, find reliable domain name services and providers, like GoDaddy , and Tech Optimised. for domain security These sites will provide you with the necessary solutions to safeguard and efficiently maintain your valuable domain. Trademarks and Legal Considerations When it comes to managing your domain, trademarks and legal considerations are very important. You should search to make sure that your desired domain name does not infringe any existing trademarks or copyrights. Registering your domain name as a trademark is also key. It provides extra protection and prevents others from using a similar name. Be aware that trademarks are territorial. If you plan to expand internationally, you must register in each respective jurisdiction. Monitoring your domain name regularly is also a good thing to do. That way, you can quickly identify any potential infringement or misuse. Lastly, consider consulting with a trademark lawyer or specialist . They can provide legal guidance and assist with the registration process. This can save you time and ensure that all legal requirements are met. Domain Name Registrations and Renewals Managing and protecting your domain name is essential. Secure your website address by registering it. Renewal ensures you retain ownership of the domain name. Choose a reputable registrar, such as GoDaddy or Namecheap . Provide accurate contact information and pay fees during registration. Renewal is also crucial; failure to renew can result in losing ownership. Suggestions to manage your domain name: Monitor expiration dates. Set reminders or use a calendar. Enable auto-renewal and save time. Keep your contact info up-to-date. Secure your domain with a reliable registrar. Stay organized with renewals to maintain online presence and branding. Take control of your domain name! Domain Name Services and Providers Domain name services are essential for keeping your website running. Find a provider that offers secure registration & DNS management. Look for excellent customer support & value-added features like WHOIS privacy protection. Domain forwarding is another great option! GoDaddy is a reliable provider. They have many years of experience & user-friendly tools to make it easy for beginners. Last but not least Domain names are key in the digital world. Not just an address, they create identity, trust, and brand recognition . A great domain name draws more visitors and ups visibility. In the current competitive online market, having an original and unforgettable domain name is essential. It stands out from the competition and builds user trust. A branded domain name makes a lasting impact and encourages return visits. Plus, domain names help with search engine optimization (SEO) . Including keywords in the domain signals to search engines that the website is related to a certain topic or industry. This boosts the chances of appearing higher in search results. Furthermore, domains are valuable virtual assets that can increase in value. Some premium domain names have been sold for millions due to their perceived worth and market demand. Investing in the right domain name can deliver excellent returns. Knowing the history of domains shows why they’re important. The first .com domain was symbolics.com in 1985. Since then, businesses globally have seen their significance and strive to get meaningful and unique domain names. Frequently Asked Questions Why are Domain Names So Important? What is a domain name? A domain name is the unique address that identifies a website on the internet. It is what users type into their web browser to access a specific website. Why are domain names important for businesses? Domain names are crucial for businesses as they help establish a professional online presence and build brand identity. They make it easier for customers to find and remember a company’s website. Can domain names impact search engine rankings? Yes, domain names can have an impact on search engine rankings. Having relevant keywords in the domain name can improve a website’s visibility and search engine optimization (SEO) efforts. Are domain names permanent? Domain names are not permanent and need to be renewed periodically. Usually, a domain name is registered for a specific period, often annually or for multiple years, and needs to be renewed to maintain ownership. Can I have more than one domain name for my website? Yes, it is possible to have multiple domain names pointing to the same website. This can be helpful for businesses with different products, services, or target markets, allowing them to enhance their online presence. How do I choose the right domain name for my website? When choosing a domain name, consider it should be easily memorable, relevant to your business, and reflect your brand. It’s also beneficial to keep it concise and avoid any trademark or copyright infringement.

First of all; What is Link Building? Link building is the process of trying to get other websites on the internet to link back to your website. There are many ways to achieve this, ranging from local directories, asking partners, guest posting, acquiring web properties, and much more. Search engines use these links to discover new web pages and determine how a page should rank in the results. The more high-quality backlinks a page has, the higher it will rank in search engine results (SERP's). What's our approach to Link Building? Link building is by far one of the highest-impact tasks that can be completed in SEO. However, “link building” comes in many different shapes and sizes and many different price points. We take an anchor text-first approach to link building. This means that before we build any links, we analyze the pages that are being returned in positions 1-3 to understand the anchor texts for top-performing competitors. We learn what percentage of links are brand mentions, or keyword-focused, etc. This helps us map out the ideal anchor texts for your specific pages. After this, we build out an anchor text document - which is basically a document that outlines the priority pages we are targeting and the “ideal anchor text” for each link acquired before we acquire them. Then, when it comes to actual link sources, this can vary a lot depending on the type of business and industry but is usually comprised of: -         Local directories and citations . These are also used within our local SEO efforts but are a great source of brand-based links. -         Link placements and guest posting . We have relationships with many website owners and are able to place links in existing content or create new content for linking purposes. This is not a large-scale outreach-based approach and is very much focused on existing relationships we already have. -         Acquiring expiring/expired domains . In addition to placing links on other websites, we are constantly acquiring new domains every week as potential link sources. These are websites with existing authority and link profiles that we acquire and repurpose as industry-specific content based on the history of the website. Once these sites have been indexed and start ranking on their own, we can leverage these for link placements and guest posting internally as well. Links vs. Citations. Citations are references to a business name, address, and phone number. Often, they are also linked to a website, but this link is typically branded or URL-based and a mix of no-follow and do-follow. They are a great way to add local relevance and round out a link profile. While they should be included in all link profiles, they are not the highest authority links that can be acquired. The Mechanics of SEO Backlinks SEO backlinks are not all created equal. Their value can vary greatly depending on several factors. These factors include the linking site's authority, the relevance of the link, the anchor text used, and whether the link is a dofollow or nofollow link. Understanding the Different Types of Links There are two main types of links in SEO: dofollow and nofollow. Dofollow links pass on link equity, while nofollow links do not. Dofollow links are the most valuable type of link in SEO. They pass on link equity, which can improve your site's ranking in search engine results. Nofollow links, on the other hand, do not pass on link equity. However, they can still drive referral traffic to your site and increase your brand visibility. The Role of Anchor Text in Link Building Anchor text is the clickable text in a hyperlink. It plays a crucial role in link building as it provides context to search engines about the linked page. The anchor text should be relevant to the linked page and provide a clear indication of what the page is about. However, it's important to avoid over-optimizing your anchor text with keywords, as this can lead to penalties from search engines. Instead, aim for a natural and diverse anchor text profile. Content Creation and Marketing Creating high-quality, link-worthy content is the cornerstone of any successful link building strategy. This involves understanding your audience and creating content that resonates with them. Here are some content types that are particularly effective for attracting backlinks: In-depth guides and tutorials Original research and data Infographics and visual content Thought leadership articles Interactive content, such as quizzes and calculators Promoting your content is equally important. This can involve sharing it on social media, sending it to your email list, and reaching out to influencers in your industry. Outreach and Relationship Building Outreach is a critical component of link building. It involves reaching out to relevant websites and influencers in your industry and asking them to link to your content. Here are some effective outreach strategies for link building: Guest blogging : Write a post for a relevant blog in your industry and include a link back to your site. Broken link building : Find broken links on other websites and suggest your content as a replacement. Influencer outreach : Reach out to influencers in your industry and ask them to share your content. Link reclamation : Find mentions of your brand that aren't linked and ask the site owner to add a link. Building relationships with influencers and other industry professionals can also lead to more link opportunities in the future. This involves engaging with their content, attending industry events, and collaborating on projects. Measuring Link Building Success The success of a link building campaign is not just about the number of links acquired. It's about the impact those links have on your overall SEO performance and business goals. This requires tracking a variety of key performance indicators (KPIs) and using the right tools to measure progress. Key Performance Indicators (KPIs) for Link Building There are several KPIs that can help you measure the success of your link building efforts. These include: The number of new backlinks acquired The quality and relevance of the linking sites The diversity of your backlink profile The impact of your backlinks on your search engine rankings The amount of referral traffic generated by your backlinks It's important to remember that link building is a long-term strategy. It can take time to see the full impact of your efforts. Tools and Techniques for Tracking Progress There are many tools available that can help you track your link building progress. These include SEO tools like Ahrefs , SEMrush , and Moz , which can provide detailed backlink data and analytics. These tools can help you monitor your backlink profile, identify new link opportunities, and track changes in your search engine rankings. They can also provide insights into your competitors' link building strategies, which can inform your own approach. In addition to these tools, it's important to have a system in place for tracking your outreach efforts. This can involve using a CRM or a simple spreadsheet to keep track of who you've contacted, what the response was, and any follow-up actions. The Need for Campaign Transparency Transparency in link building campaigns is not just about honesty. It's about providing clear and accurate information about the progress of the campaign. This includes sharing key performance indicators (KPIs), such as the number of new backlinks acquired, the quality of these backlinks, and the impact on search engine rankings. It also involves being open about any challenges or setbacks and how these are being addressed. Transparency can help build trust with stakeholders, including team members, clients, and senior management. It shows that you are accountable and committed to delivering results. Reporting and Communication Effective reporting is a key part of campaign transparency. This involves regularly sharing updates on the progress of the link building campaign. Reports should be clear and easy to understand, with a focus on meaningful metrics. They should also be timely, providing up-to-date information on the campaign's progress. Communication is another important aspect of transparency. This includes regular meetings to discuss progress, challenges, and next steps. It also involves being responsive to questions and feedback, and being open to new ideas and suggestions. The Future of Link Building As we look to the future, link building will continue to be a vital part of SEO strategies. However, the focus will increasingly shift towards quality over quantity, with search engines becoming more sophisticated in their ability to evaluate the value of backlinks. The future of link building will also be shaped by the evolving digital landscape, including changes in user behavior, search engine algorithms, and industry best practices. This underscores the importance of staying informed, being adaptable, and continuously refining your link building strategies to ensure they remain effective and aligned with your brand's goals.

SEO specialists pinpoint a range of different SEO tactics that can boost a page or site for search engine results pages (SERPs). A suite of factors work in harmony to get a site or page in the first 5 results in a search. However, Google doesn’t exactly reveal everything regarding how their algorithms operate, which can be a challenge for businesses that want to be more visible in SERPs. So, how do organisations or digital teams create a proactive, well-curated strategy that keeps pace with SERP trends and delivers results? The great news is there are plenty of concrete actions you can take to expand your visibility and optimise for search.  A great place to start is with on-page SEO. What’s on-page SEO? Simply put, on-page SEO is the process of page optimisation for SERPs, focusing on a primary keyword. The more variety and concentration around on-page SEO practices, the more likely the page will rank higher in SERPs, resulting in more visitors to the page and stronger visibility. Difference between on-page SEO and off-page SEO On-page and off-page work together to improve visibility. On-page SEO Off-page SEO Quality content Keywords Titles Internal links External links HTML tags/headings Images URL Meta description User Engagement Social sharing Content marketing Listings Promotion of page/site Guest posts Backlinks Brand mentions 10 on-page SEO Tactics 2024 1.   Keyword research A great place to start. Identify the primary keyword you want to rank for. There are multiple keyword research tools to help online. They will often suggest related keywords that may help to shape your content. Pro tip: select one main keyword for each page, supported by related long tail keywords for reach. An example of this would be ‘keyword research’ as the primary keyword, with ‘keyword research tool’ and ‘keyword placement’ as supplementary terms. Remember, appropriate and natural keyword placement supports your page in SERPs. There are a few places where it helps to place your target keyword:   Page title : the title on the page   Title tag : the title as it appears on SERPs.   First 100 words: naturally placed in the first few paragraphs.   H2 headings : feature keywords in a couple of these.   Image alt text : great for user accessibility.  2.   Quality content   Google doesn’t like thin content lacking in tangible value. Any scraped content or auto-generated information generally doesn’t rank very highly. This means that creating high-quality content that answers users’ questions so they are informed is key to improved rankings.  Users will react much more positively to helpful, truthful content that resolves their pain points. Their interest in your high-grade content will boost visibility, further strengthening your page’s position. Sites that rank highly with search engines and audiences generally refresh their content regularly to ensure user queries are answered and that content is moving with the times and connects to where audiences are right now in their lives. Content freshness can make all the difference when it comes to dwell time (how long your user decides to spend on your site). If your content is no longer in line with the right here, right now, then it may be judged as old and irrelevant. In turn, this will undoubtedly increase bounce rates, with users leaving and search engines revising any strong rankings you may have. This a situation most site owners would love to avoid! A positive step is to have a content calendar planned out for the year, with time built in to revise and update old content to better suit user needs. Once you’re in a routine with content checking, it will only take a short amount of time to make sure what you’re showing to users will benefit them. 3.   Titles An essential element of on-page SEO, website page titles (title tags) let search engines and users know what a page is about. Take care to consider intent – each page should have the target keyword naturally as part of its title. Title tips:  Keep it under 60 characters. The title needs to be relevant to its page. Natural use of target keywords is best. 4.   Headings Headings naturally follow from your page title. These refer to the HTML elements: H1, H2, H3 and so forth. Your readers and search engines will find these helpful when assessing the value of page content. Hint: use keywords related to your target keyword in headings. 5.   Meta description Meta descriptions are essentially page summaries that sit below titles in search. It helps users to clarify page content and give further detail, therefore encouraging readers to click on and consume content. Meta description tips: Keep it under 160 characters for full readability. 1-2 short sentences for clarity. Use the target keyword or related long tail keyword. 6.   Image optimisation Optimise images for improved accessibility with image alt-text. This helps search engines, like Google, to clearly ‘read’ your image, which is vital for visibility as Google provides image-based results in addition to text-based ones. Image alt-text also helps improve accessibility for those with visual impairments, a lack of sight or other conditions that limit viewing access to online images by enabling screen readers to read image information for the user. Image alt-text hints:  Keep it short – no more than 125 characters.  Be efficient with keyword use. Describe the image accurately. 7.   Page URLs The best page URLs are simple and easy to read for users and search engines. Additionally, having a URL for each page keeps them consistent and in the right order for your site. Try to begin with https:// as Google uses this as a ranking factor. 8.   Internal links Creating links between pages on your site is a great way to keep visitors on your site for longer and gives users more beneficial content which answers their pain points. Search engines also like internal links as they can crawl your site, looking for content that meets the needs of users so they can rank and index your pages properly. All of these factors mean that your site becomes more visible and potentially may rank higher on search. For example, linking to our SEO Services page can help direct users who want to know more about on-page SEO but need more specialist help.  They may be looking to refine their offering and help boost visibility online so they can engage better with a wider audience. 9. External links External links are, in many ways, just as important as internal links to your on-page SEO strategy. This is because if you link to sites with authority it can increase user engagement and trust in your site. Google has acknowledged that adding external links to trusted sources helps to improve rankings and is a way to create real value for your audience. How can you do this effectively? If you’re including sources from some great sites, make sure to link to these sites to build site strength and visibility, you’re demonstrating to users that they can have confidence in your content. 10. User engagement If users spend more time on your site, it can be a real advantage. This is because search engines like Google take notice of how long users like to interact with sites. When there’s too quick an exit, this can indicate something may be incorrect with the site. Search engines, such as Google, optimise interaction data that tells them if a search result – and a site – are relevant and in line with a search inquiry. Something called ‘bounce rate’ can support this analysis, as this data informs about user behaviour and if they leave a site without performing a specific action. If Google takes a variety of data, such as dwell time and bounce rate into account, they can build a picture of how useful a page or site is to the audience and rank that site according to its user value. This is where site design boosting the user experience can create valuable benefits. If your audience has what they’re looking for within seconds, then they’re so much more likely to stay and look for helpful content to support their needs and answer their problems.   How do you achieve better user engagement? One way is to ensure what’s above the fold on the page (what users directly see as soon as they land) has measurable value for users. It’s answering their questions with information they need to resolve pain points as soon as possible. What you don’t want is for your users to have to scroll down for a while to find what they need, as most will bounce to find a more helpful site. Information that’s easy to read, skimmable and simple to digest is best. Regular subheadings help direct attention and keep users focused. Consider additional layout options, such as short paragraphs, bullet points, lists, graphics, images and pull-out quotes to help your audience find the right information to suit their query. One more thing… Fit for mobile So many sites look great on a desktop but fail miserably at the mobile hurdle. If users can’t see a site on mobiles then it’s going to damage the brand. It’s reported around 50-60% of all online searches are performed on mobile. How can you make sure your site is mobile-friendly? Try to incorporate responsive design right from the start of the site creation process so that your site will work on any screen. Even if you do this, it’s a good idea to check that any embedded images, videos or graphics are workable on different screen sizes so that you can have confidence your audience – wherever they are interacting with your site – can access everything they need and find value during their visit. How we can help you with on-page SEO As SEO specialists, we listen closely to your needs and requirements. We personalise your SEO strategy so that you have a clear target-driven plan to track your SEO performance for future refinements and fine-tuning.

As we fast hustle into late 2024, online businesses need to take a long hard look at the content they’re producing, and make sure they’re hitting the Google mark. Because, as with everything Google does, the rules change frequently. And content is king. What was acceptable one year becomes next year’s Black Hat SEO . So many small businesses fail to update their content writing practices and then wonder why they’ve been penalised for it.  So, here’s the basics of content writing, a simple checklist you can use to ensure you’re adhering to Google’s requirements, and setting yourself up to rank highly in the SERP.  1. Brand matters  Let’s start with the most important element of content writing and your reason for doing it - to build and strengthen your brand.  For any business, regardless of your size or industry, your brand is the most valuable asset you have. So focus your efforts on strengthening this essential element of your company.  And don’t think, as the CEO, that getting involved in content writing is below you. Put yourself in your customer’s shoes - if you want to find out more about a company would you want to read an article written by Joe Bloggs, a random employee, or by The Kingpin, the CEO?  It stands to reason, when you’re wanting to engage with a brand, you want to engage with the people behind the brand. So ghostwritten or actually produced by the CEO, it doesn’t matter, just stamp the CEO on the copy, and give your brand an authoritative face.  OK, onwards to the actual basics of content writing. 2. Keywords Keywords, keywords, keywords.  Wow is there a fine line between keyword stuffing (very bad Black Hat SEO technique) and lightly sprinkling them throughout the copy.  But before you can use your keywords strategically, you have to do your research to determine which are the best ones for your brand/business/company.  Keyword research should be the first step in creating your content.  Read more about keyword research here.  Essentially, if you fail to perform keyword research, you’re just shouting into a void. Your content won’t have an anchor and your audience won’t find you. It’s really that simple.  What keywords should you be targeting? A good rule (according to Search Engine Journal , the bible in SEO) is 80% evergreen keywords: 20% trending keywords .  If you know what your target audience is searching for, you can give them content that matches their search. The goal with your content, after all, is to provide value to your users and solve their problem.  Keep track of keywords through a helpful tool such as SEMrush  and if you find any of your keywords aren’t working for you, tweak and adjust the content to find the ones that do. It can be as simple as swapping words in a title to help boost you up the rankings.  And don’t forget about long tail keywords and synonyms. Using related keywords in your content highlights your knowledge and authority on a subject. You’ll be rewarded by the Google gods for your wide choice of vernacular.  3. Optimise your title tags According to David Ogilvy , the father of advertising:  “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So make yours count. Not only do you have to strike the tricky balance of appealing to your audience, you also have to satisfy the insatiable SEO Gods. The easiest way of doing this?  Include your keywords in your title. Especially your headline.  If you can, put your keyword as close to the beginning of the title as possible.  And keep the titles short.  Anything between 40-50 characters  is best. Any longer and Google will cut it off.  4. Include numbers The simple reason to include numbers in your content is because in a wall of text, they stand out. And when people are skimming your content, as we all have a tendency to do, the numbers jump out.  Plus, numbers have an innate appeal. Statistics  show that when you include numbers in your headlines, they get 36% more hits  than headlines featuring words alone.  Don’t have numbers for your headlines? Then use brackets instead. This increases the click rate up to 38% .  Seriously, the simplest tricks are the best.  5. Don’t skip the meta description This one is vital.  When your audience is scanning the SERP and the only way for them to see if your content is the one that will give them the most value, is to include that value in your meta description. You have just 140-160 characters  to play with, so make them count.  How do you know what will entice readers to click on your link? Put yourself in their shoes. Create a solution statement that is too good to miss. Something that includes a call to action, and don’t forget to include those all important keywords.  Even though Google has said that meta descriptions don’t count towards your ranking value, they definitely INDIRECTLY count.  How? If your keyword is being searched for, and you’ve included it in your meta description, well, it’ll match the user’s search intent, making it more likely the reader will click on your link, propelling you up the SERP. 6. Optimise your headers Headers work twofold - first they break up your content into manageable, bite size chunks. Second, they provide context to the reader, giving them an at a glance understanding of what the text below is about, making it easier to skim read.  Help yourself, Google and your readers out - don’t forget to include keywords in the headers (just don’t stuff them with keywords). Only use one H1 . Make them interesting.  7. Format the body of content This can’t be emphasised enough.  No one will read a wall of text. So break it up.  Keep sentences short.  Use plenty of white space.  Break up lists with bullet points. Bold important words.  Keep paragraphs to a 3-4 sentence maximum.  And remember, most people read articles on their mobile phone, so optimise content for mobile first.

When you’re running a business online, the last thing you want to worry about is web design mistakes - your cup is already overflowing.  Web design mistakes But web design mistakes can creep in when you take your eye off the ball. And you don’t want your customers’ first impression of your website to be a bad one.  So take some time to look over your website and make sure you rectify any silly web design mistakes it may have. Ask yourself several important questions to ensure you’re on the right track.  Questions such as: What are my business goals with my website? Who is my target audience? How will I reach my target audience? How will I drive traffic to my website? The reason you need to answer these questions is because if your website doesn’t help you reach your target audience, nor achieve your business goals, then rather than waste more time, energy and money flogging a dead website horse, you might need to go back to the website drawing board.  Common web design mistakes Some silly web design mistakes can be easily remedied, others not so much. Easy ones include: 1. Unclear calls to action If your calls to action are'nt obvious, or are too vague, or missing entirely, then you need to get your thinking hat on.  Because once you’ve achieved the holy grail of drawing people to your website, don't assume they will know what you want them to do next. Most visitors need to be told where you want them to go, what you want them to do.  Use compelling language that is persuasive and prompts action. You don’t need to write riddles or use flowery language. Keep your call to actions simple and easy to follow: Get started Sign up Buy now Share this These are simple commands that we’ve all seen on various websites. There’s no misunderstanding, it’s apparent what the website designer wants you to do.  2. Not measuring performance If you don’t know how your website is performing, how will you know if it’s working or not? Keeping track of your website’s KPIs has never been so easy.  There are so many analytics tools you can use, the easiest of which is Google Analytics  - a freemium tool from the very people who can get your website where you need it to go.  Google analytics gives you a wealth of information about your website users, you can even use it to set up goals and track conversions. It’ll also help you reach the right customers and show you what action you need to take to improve UX.  And the best thing about keeping on top of KPIs? With digital marketing, it’s so easy to test and adjust when things aren’t working as well as you’d hoped.  3. Telling bad stories  How do you ensure your website is persuasive? By telling a story that people can understand and connect with.  It doesn't matter what your core values are or what great work you’re doing, if your web design tells a bad story, or doesn’t convey your message, or if it’s too generic, no one is going to pay you any attention because you won’t stand out from the competition.  The easiest way to make a connection with your target audience is by addressing their needs and solving their problems.  Here’s a key business lesson (if you aren’t already aware) - no one cares about your business or what it does. People only care about themselves and making sure their needs are met.  Want to ingratiate yourself with people? Give them what they want. Acknowledge their pain points and show them how you can help them.  4. Too much going on up top Have you ever clicked on a website and been overwhelmed by a barrage of information, photos, text etc? What did you do? Click off it again to save your sanity?  Don’t let your website be that website.  Don’t try to cram in as much as possible above the fold because you heard that if you make users scroll down, they’ll bounce. They’ll bounce for sure if your website is overcrowded, that much is certain.  5. Using poor visuals What’s worse than no visuals? Poor visuals.  Blurry photographs, stock images that don’t convey any message other than your company brand as a personality void zone, or badly optimised images all leave a bad impression. If a picture paints a thousand words, save on your copywriting bill and use a great image. Not a low quality image or an irrelevant image, a great one.  Not sure how to rectify your silly web design mistakes yourself? Use a web design company , (most importantly, that knows what they're doing) to help you out.  They will show you where your website could be improved, or better yet, use a professional to avoid making silly web design mistakes in the first place.

Introduction : Understanding Google Ads Google Ads is a powerful advertising platform that allows businesses to reach their target audience and drive traffic to their websites. When running a Google Ads campaign, many advertisers are eager to know how long it takes for their campaigns to start and begin generating results. This article will provide insights into the factors that affect the start time of a Google Ads campaign and offer tips to expedite the process. How Does Google Ads Campaign Work ? Before diving into the start time of a Google Ads campaign, it’s essential to understand how the platform operates. Google Ads works on a pay-per-click (PPC) model, where advertisers bid on keywords to display their ads in search results. Advertisers create campaigns, set their budgets, and create ad groups containing relevant keywords and compelling ad copy to target their desired audience. Factors Affecting the Start Time of a Google Ads Campaign Several factors can impact the start time of a Google Ads campaign. It’s crucial to consider these factors to understand why there might be delays in your campaign initiation. Some of the key factors include: Website Access – One we have seen more and more recently, is customer agencies reluctant to give out admin access to their customer’s sites. Access to Google Analytics – similar to the above, are customers reluctant to give out admin access to their customers’ analytics accounts? Ad Approval Process: Google has strict policies and guidelines for ad content. Advertisements need to comply with these policies before they can be approved and start running. Billing Setup and Verification: Advertisers need to set up their billing information and undergo verification processes to ensure a smooth payment experience. Campaign Settings: Creating and configuring campaign settings can take time, especially when fine-tuning targeting options, ad scheduling, and budget allocation. Ad Rank and Quality Score: Google calculates the ad rank based on factors like bid amount, ad quality, and expected click-through rate. Higher ad ranks can result in faster ad delivery and better campaign performance. Typical Timeline for a Google Ads Campaign to Start While the start time can vary depending on the factors mentioned above, there is a typical timeline for a Google Ads campaign to begin: Initial Ad Review (Within 1 Business Day): Google aims to review ads promptly to ensure compliance with policies. Billing and Payment Verification (Within 1-2 Business Days): Advertisers need to go through billing setup and verification, which can take a couple of business days. Campaign Creation and Settings (Varies Based on Complexity): Setting up campaign structure, targeting options, and ad settings can take time, depending on the complexity of the campaign. Ad Delivery and Ad Rank (Varies Based on Competition): Once the campaign is live, the ad delivery and ad rank depend on factors like competition and auction dynamics. Tips to Expedite the Start Time of a Google Ads Campaign If you’re eager to start your Google Ads campaign quickly, here are some tips to expedite the process: Ensure Compliance with Google Ads Policies: Familiarize yourself with Google’s advertising policies and create ads that adhere to these guidelines to avoid unnecessary delays. Set Up Billing and Payment Methods in Advance: Prepare your billing and payment information in advance to streamline the verification process. Optimize Campaign Settings for Quick Approval: Review and optimize your campaign settings to ensure a faster approval process. Improve Ad Quality and Relevance: Enhance the quality and relevance of your ads by focusing on compelling ad copy, relevant keywords, and well-designed landing pages. Get Ready to Launch Your Google Ads Campaign While the exact start time of a Google Ads campaign may vary, understanding the factors that influence this timeline can help you prepare for a successful campaign launch. By following the tips mentioned and optimizing your campaign setup, you can expedite the start time and begin reaping the benefits of a well-structured ad campaign on Google Ads. Key takeaway: Google Ads campaigns can take time to start: A lot of factors can affect the start time of a Google Ads campaign, including the ad approval process, billing setup, campaign settings, and ad rank. Timeline for a Google Ads campaign to start: The typical timeline involves initial ad review, billing and payment verification, campaign creation and settings, and ad delivery process. Tips to expedite the start time: To launch a Google Ads campaign faster, ensure compliance with Google Ads policies, set up billing in advance, optimize campaign settings, and improve ad quality and relevance. How Does a Google Ads Campaign Work? Managed Google Ads campaigns are an essential aspect of online advertising platforms that allow businesses to create and manage their advertisements effectively. These campaigns provide businesses with the opportunity to target their desired audience based on various factors like location, demographics, and interests. By selecting relevant keywords, businesses can ensure that their advertisements appear when users search for those specific keywords. To determine which advertisements are displayed, Google Ads employs an auction system where advertisers compete for keywords. The likelihood of advertisement visibility increases with a higher bid and quality score. Google evaluates the quality of advertisements by assessing their relevance and user experience, resulting in a higher quality score for more relevant and user-friendly advertisements. The placement of an advertisement on the search results page is determined by its ranking, which takes into account the quality score and bid amount. To optimize a Google Ads campaign, it is crucial to focus on the relevance of the advertisement and the overall user experience. Regularly monitoring and adjusting keywords and bids ensures that the advertisements effectively reach the intended audience. Factors Affecting the Start Time of a Google Ads Campaign When it comes to starting a Google Ads campaign, there are a few key factors that can influence how long it takes to get things up and running. From the approval process for your ads to setting up and verifying billing details, to fine-tuning your campaign settings – each element plays a role in determining the start time. Plus, let’s not forget about ad rank and quality score , which can impact the visibility and effectiveness of your campaign. So, let’s dive into these factors and uncover what you need to know for a successful Google Ads launch! 1. Ad Approval Process When considering the ad approval process for Google Ads campaigns , various elements can impact the schedule. These elements include the ad content , adherence to policies, review time , and resubmission . Before your ads can start running, they must go through an approval process where your ad text , landing page, and any associated images or videos are assessed. It is crucial to follow best practices and abide by Google Ads policies to expedite the approval process. By creating high-quality and relevant ads and complying with guidelines, you can minimize review time and ensure a smooth start to your Google Ads campaign . The ad approval process typically takes 1-3 business days , but it may vary depending on these factors. Monitoring your ad status and making necessary adjustments are important to ensure a timely launch of your campaign. 2. Billing Setup and Verification Submit billing details and payment method: Provide billing information and choose a payment method for your Google Ads campaign. This includes inputting credit card information or linking a bank account for automatic payments. Account verification: Google Ads may require account verification to ensure the authenticity and validity of billing information. This process may involve submitting additional documentation or verifying identity. Payment verification: Google Ads will check the payment method provided to ensure it is valid and can be successfully charged for advertising costs. This step is crucial for strong billing and payment processing. Confirm billing setup: After verifying billing and payment information, confirm the billing setup in your Google Ads account. This step ensures that billing details are accurate and ready for the campaign. Fun Fact: With Google Ads, you can set a daily budget for your campaign, giving you control over advertising expenses and allowing you to optimize your budget for maximum results. 3. Campaign Settings Campaign settings are of utmost importance for Google Ads campaigns . They play a crucial role in determining the start time of the campaign. 1. Targeting: Advertisers must specify their intended audience by selecting particular demographics, locations, interests, or keywords. Precise targeting of potential customers enhances the effectiveness of advertisements. 2. Bidding Strategy: Advertisers have the option to choose their bidding strategies, such as manual CPC or automated bidding options like target CPA or target ROAS. The chosen strategy determines the advertiser’s willingness to pay for each click or conversion. Optimizing the bidding strategy can help achieve desired campaign results and allocate the budget effectively. 3. Ad Extensions: Advertisers can enhance the visibility and relevance of their ads by using ad extensions such as site links, callouts, or structured snippets. These extensions provide additional information about the business, attracting potential customers and increasing click-through rates. 4. Ad Schedule: Advertisers can schedule their ads to run at specific times or days. By identifying the most effective times to reach their target audience, advertisers can optimize their campaign’s performance and budget allocation. By configuring campaign settings carefully, advertisers can ensure a successful start to their Google Ads campaign , reaching the right audience at the right time. 4. Ad Rank and Quality Score Ad Rank and Quality Score are important metrics used by Google to determine the position and visibility of advertisements in search results. Ad Rank takes into account factors such as keyword relevance, advertisement quality, and landing page experience. By optimizing these factors, advertisements can have a better chance of appearing at the top of search results. On the other hand, the Quality Score is a rating given by Google to evaluate the quality and relevance of advertisements and landing pages to users’ search queries. Factors such as click-through rate , advertisement relevance , and landing page experience are considered when calculating the Quality Score. By achieving a higher Quality Score, advertisements can achieve better positions and lower costs. By enhancing your Ad Rank and Quality Score, you can improve the visibility of your advertisements and reduce your cost per click . Ultimately, this will lead to better performance for your Google Ads campaign. Typical Timeline for a Google Ads Campaign to Start When it comes to starting a Google Ads campaign, time is of the essence. In this section, we’ll explore the typical timeline for getting your ads up and running. From the initial ad review to billing and payment verification, to campaign creation and settings, and finally, to ad delivery and ad rank, we’ll uncover the step-by-step process that determines how long it takes for your campaign to go live. So, strap in and get ready to dive into the nitty-gritty of starting a successful Google Ads campaign. 1. Initial Ad Review The initial process of reviewing advertisements for a Google Ads campaign , also known as the Initial Ad Review , evaluates the submitted advertisements to ensure they align with Google Ads policies. This assessment is essential to maintain the quality and relevance of advertisements that are displayed to users. By adhering to these policies, which emphasize accurate and truthful content , it becomes easier to avoid any potential delays in approval. To expedite the start of the campaign, it is advisable to set up billing and payment methods in advance, as this allows for a seamless verification process. Optimizing campaign settings to align with advertising objectives, such as selecting target options , relevant keywords , and preferences for ad scheduling , can significantly increase the likelihood of a swift approval process. 2. Billing and Payment Verification Before starting a Google Ads campaign, the advertiser must establish billing information and payment method for billing and payment verification . Google Ads verifies the payment method to ensure its validity before the campaign starts. This may involve a small charge and refund as part of the billing and payment verification process . To avoid any delays in starting the campaign, it is important to provide accurate billing details and a valid payment method for billing and payment verification . Efficient processing and expediting the start time of the campaign can be achieved by ensuring that payment information is up to date for billing and payment verification . Prevent any delays or disapproval of the campaign by complying with Google Ads’ policies and guidelines for billing and payment verification . If you encounter any issues or concerns during the billing and payment verification process , reach out to Google Ads support for assistance. The duration of the verification process can vary, but it typically takes a few minutes to a couple of hours for billing and payment verification . 3. Campaign Creation and Settings Campaign Creation and Settings Define campaign objectives: Before creating your Google Ads campaign, clearly define your goals and objectives. Determine if you want to drive website traffic, generate leads, or increase brand awareness. Select campaign type: Based on your objectives, choose the appropriate campaign type. Options include Search Network, Display Network, Video, Shopping, or App . Create ad groups: Organize your campaign by creating ad groups. Group your ads and keywords according to a specific theme or target audience. Choose keywords: Identify relevant keywords that align with your target audience’s search queries through keyword research. Opt for keywords that have high search volume and relevance to your business. Write compelling ad copy: Craft persuasive ad copy that entices users to click. Create attention-grabbing headlines and emphasize the unique selling points of your products or services. Set bids and budgets: Determine your bidding strategy and set appropriate bids for your keywords. Also, set a daily budget to control your campaign spending. Configure targeting settings: Ensure your ads reach the right audience by selecting target locations, languages, and audience demographics. Utilize advanced targeting options such as interests, behaviours, and remarketing for precise targeting. Add ad extensions: Improve your ads by incorporating ad extensions like site link extensions, call extensions, or location extensions. These extensions provide additional information and boost ad visibility. Pro-tip: Continuously monitor and optimize your campaign settings to enhance performance. Test different ad variations, adjust bids, and refine targeting to maximize the effectiveness of your Google Ads campaign. 4. Ad Delivery and Ad Rank Ad delivery and ad rank are critical factors for the success of a Google Ads campaign. To determine which ads to display and in what order, Google Ads utilizes an auction system. Ads with higher ad ranks have a greater chance of being showcased. The delivery of ads is dependent on various factors such as bid amounts, ad quality, and user relevance. The ad rank is determined by a combination of the bid amount and the quality of the ad . The higher the ad rank, the better the position of the ad on the search results page. Optimizing ads to enhance their quality and relevance is important as it can significantly impact the ad rank and ad delivery. To improve ad delivery and ad rank, it is essential to: Optimize the selection and targeting of keywords to effectively reach the desired audience. Create compelling and relevant ad copy that entices users to click. Continuously monitor and adjust bids to maintain competitiveness. Enhance the landing page experience and relevance. By prioritizing ad delivery and ad rank, you can maximize the visibility of your ads and increase the probability of achieving your campaign objectives. Tips to Expedite the Start Time of a Google Ads Campaign Looking to kick-start your Google Ads campaign without delay? Look no further! This section is packed with valuable tips to expedite the start time of your campaign. From ensuring compliance with Google Ads policies to setting up billing and payment methods in advance, we’ve got you covered. Plus, we’ll reveal how optimizing campaign settings and improving ad quality can help you get that quick approval. Get ready to skyrocket your Google Ads success right off the bat! 1. Ensure Compliance with Google Ads Policies To ensure compliance with Google Ads policies , please follow the steps outlined below: 1. Thoroughly examine the Google Ads policies page. 2. Guarantee that your advertisements and landing pages conform to the policies. 3. Refrain from utilizing misleading content , including false assertions or exaggerations. 4. Only endorse safe and lawful products or services. When I conducted a Google Ads campaign for my online store, I meticulously reviewed and adhered to the Google Ads policies . I made the necessary adjustments to ensure compliance and adherence to the guidelines. This allowed me to steer clear of potential issues or penalties and develop a campaign that met Google’s standards. It provided me with peace of mind, knowing that my advertisements were being presented to a broader audience while upholding ethical practices. 2. Set Up Billing and Payment Methods in Advance Setting up billing and payment methods in advance is crucial for a smooth start to your Google Ads campaign. Follow these steps to set up your billing and payment methods: Log in to your Google Ads account and go to the “Billing” section. Choose your preferred payment method, such as a credit card or bank transfer . Enter all the necessary details, including your billing address and payment information . Thoroughly review and confirm the accuracy of your selected payment method . Decide between automatic payments or manual payments based on your preference and budget. Verify your payment method by providing any additional information that Google may request. Regularly monitor your account to ensure that your billing information remains up to date. By setting up your billing and payment methods in advance, you can avoid any delays in starting your Google Ads campaign. This ensures a seamless billing process and timely approval and launch of your ads. Take the time to enter and verify your payment details accurately to prevent any disruptions at the start of your campaign. 3. Optimize Campaign Settings for Quick Approval Optimizing campaign settings for quick approval ensures that your Google Ads campaign is up and running smoothly. By following these steps, you can expedite the approval process and get your ads in front of your desired audience faster: 1. Comply with all Google Ads policies to meet their guidelines and avoid any potential delays in approval. 2. Make sure to plan and set up your billing and payment methods in advance. This proactive approach helps prevent any hiccups that could prolong the approval process. 3. Select relevant keywords and ad placements strategically . By doing so, you can maximize the effectiveness of your campaign and ensure that you are targeting the right audience. 4. Craft compelling and well-written ad copy that resonates with your target audience. By developing persuasive ad content, you can increase the chances of your ads being approved quickly. To illustrate the effectiveness of these optimization steps, let’s consider a scenario where a small business owner wanted to launch a Google Ads campaign to promote their new product. By adhering to Google Ads policies, planning their billing and payment methods in advance, and creating engaging ad copy, they were able to swiftly obtain campaign approval within a few hours. As a result, they were able to promptly reach their target audience and start generating sales. This successful optimization of their campaign settings not only helped them achieve their advertising objectives promptly but also resulted in a positive return on investment. 4. Improve Ad Quality and Relevance – Enhance Ad Quality and Relevance: Incorporate relevant keywords into your advertisement to improve its overall quality and relevance. By doing so, the Google Ads algorithm can effectively identify the best target audience for your ads. – Develop Compelling Ad Copy: Craft engaging and persuasive ad copy that clearly communicates the unique selling points of your product or service. Utilize clear and concise language to capture the attention of potential customers. – Showcase Unique Selling Points: Highlight the distinct features or benefits of your product that differentiate it from competitors. This will attract customers who specifically seek what you offer. – Integrate Relevant Keywords in Ad Headlines and Descriptions: Include appropriate keywords in your ad headlines and descriptions, enhancing the visibility and relevance of your ads. This ensures that your ads appear in relevant search results. – Optimize Landing Pages: Ensure that the landing pages you direct users to are pertinent to the ad they clicked on. The content on the landing page should reinforce the message and unique selling points of your ad. – Continually Test and Optimize Ads: Regularly monitor the performance of your ads and make necessary adjustments to enhance their quality and relevance. Experiment with different ad variations to determine the most effective ones. – Ensure Mobile-Friendliness: Considering the significant number of internet users accessing the web through mobile devices, optimize your ads and landing pages for mobile viewing. – Monitor and Analyze Ad Performance: Utilize analytical tools to track the performance of your ads. Analyze metrics such as click-through rates, conversion rates, and bounce rates to gain insights and make data-driven decisions for improving the quality and relevance of your ads. Frequently Asked Questions How long does it take for a Google Ads campaign to start? It typically takes anything from 1 – 3 months for a Google Ads campaign to develop into a strong one. Factors such as historical data, conversion tracking accuracy, Smart Bidding utilization, monthly budget, website speed, and CVR can affect the timeline. What is the ramp-up time for a Google Ads campaign? The ramp-up time for a Google Ads campaign refers to the initial onboarding period where impressions and clicks from the daily budget may be limited. It is recommended to have a minimum of 15 clicks per day per ad group and 200-300 clicks on keywords per month for early signs of success. How long is the learning period for a Google Ads campaign? The learning period for a Google Ads campaign can take 2-4 weeks after the first week. During this time, the algorithm gathers data, and the campaign’s delivery and efficiency may decrease. CPCs may increase, and conversion rates may decrease. Once enough data is collected, optimization changes can be made. How long does it take for a Google Ads campaign to see online visibility? It takes at least 3 months for a Google Ads campaign to mature and develop into a strong campaign. During the initial 7 days, Google reviews and approves the account, and then takes 7 days to gather data and examine the target audience. After the first week, the campaign starts to pick up momentum. How can PPC Geeks help with Google Ads campaign management? PPC Geeks is a Google Ads agency that offers free comprehensive audits and Google Ads management services. Their team of experts can help create, analyze, and optimize campaigns to deliver meaningful results. They can navigate elements like bid strategy, keyword selection, ad copy variations, and negative keywords effectively. How can I contact Market Jar for Google Ads management services? To reach out to Market Jar for Google Ads management services, you can fill out our online contact form . We offer services including creating, analyzing, and optimizing campaigns to deliver meaningful results. We have nearly a decade of experience in digital marketing.

SEO is an important topic for every business. It dictates how your website ranks in search engines which means that it influences the number of visitors you get and the conversion rate. There are a lot of different metrics that you could track when it comes to SEO, so see below what we feel are the most important SEO metrics. What are the most important SEO Metrics?  Organic Traffic . This is perhaps the most obvious metric, but it’s still important to track. You want to see how much traffic your site is getting from organic search results. Backlinks and referring domains . The quality of links, that are referring to your domain should be more important than the quantity. Always quality over quantity! Top exit pages . Exit pages are the last page a visitor views before they leave your website. So you want to keep an eye on these. Revenue . Most will tell you that revenue is a KPI – well they are wrong, it’s a metric! And a very important one at that! Organic Conversion Rate . You’ll want to track your conversion rate – that is, the percentage of visitors who take a desired action on your site (such as making a purchase Page Speed . One of the most important metrics of all – if your landing pages are too slow, you will have a very high bounce rate. Core Web Vitals . A little more on the technical SEO side, however, this is based on URL performance. In a nutshell, these improve user engagement and user experience. How to Track Your Important SEO Metrics There are a lot of different metrics that you could track when it comes to your key performance, however, which ones are the most important? Here are a few key metrics that you should keep an eye on: Organic Traffic levels . The level of traffic that your website is getting. Look at both the overall volume of traffic and the quality of the traffic (based on things like bounce rate and time on site). Leads and sales . If you’re running a Shopify website , then you’ll want to track how many leads and sales you’re getting because of your SEO efforts. This will give you a good indication of whether your SEO strategy is working. Revenue . Revenue-focused SEO relies entirely on the fact that everything is tracked and measured accurately. This will give you an indication of how well your SEO efforts are paying off. What is the least important SEO Metric?  Vanity Metrics – Things like, how many keywords are ranking - this isn't important! Ranking 100 keywords is not going to put food on the table for your family, whereas knowing you've onboarded 2,000 new customers, or sold £25,000 in new orders should be a priority! Remember, we’re focusing on the SEO metrics that matter to the business – sales, leads, and customer enquiries. It’s seriously important that you remain focused on this and don’t lose your way by being distracted by vanity metrics and ranking factors. Reasons for Implementing a Tracking System There are a variety of reasons why you might want to implement a tracking system for your business. Perhaps you want to increase your organic visibility and reach, or you may be looking to improve your site’s overall performance. In any case, tracking your SEO metrics can be a helpful way to gauge its success and identify areas for improvement. Another important metric to track is your site’s engagement. This can help you see how people are interacting with your content, and whether they’re finding it useful or interesting. Engagement data can also be used to identify which topics are most popular with your readership, and which ones might need more work. Tracking your SEO performance can be a helpful way to gauge its success and identify areas for improvement. By keeping an eye on these figures, you can ensure that your site is on the right track and making the most impact possible. SEO is a complicated and ever-evolving field. To make your website more visible to customers, you must understand the basics of how search engines rank websites. Monitor important SEO metrics and make changes to your website accordingly to improve your traffic numbers. Looking to rank better in search engines? If you’re looking for an international SEO agency to provide you with professional SEO services , book a growth audit . Whether your desired reach is local or global, hiring us to help you rank number one in search engine results is the best investment you can make. Contact us today , and let’s get started!

Many website owners and SEOs have experienced a sudden drop in organic traffic. A variety of reasons, including a recent Google algorithm change, could be at play here. Thus, having a backup plan in place is essential during such unexpected challenges. When organic traffic loss is seen, it’s time to seek answers. Here are the first things you must check when your organic traffic drops suddenly. Check the Google Search Console The first item on our list is your Google Search Console account, and this is for one simple reason: it contains a wealth of information about your SEO analytics, including organic traffic. As a result, while examining the traffic to your website, you should begin with Search Console. Search Console provides a variety of information, including the following: Google Messages A list of internal and external links on your website Errors in Googlebot crawl rate and access data Keyword searches on the SERPs of your website This data should allow for a rudimentary diagnostic. Here, you may figure out the root of the problem, if it came in tandem with previous site updates, if you need to use more critical keywords, if indexing a problem, and so on. Check the Your Tracking Code Incorrect statistics can lead to a drop in site views. A common issue is the tracking code on your website. Tracking code difficulties can arise because of changes to your website’s code or even analytics plug-ins. As a result, before proceeding, double-check the tracking code on your website. If you experience a mistake or need help integrating the tracking code, please refer to Google Analytics Help or contact the administrator/developer of your site. Check for Any Google Algorithm Update Google adjusts its algorithms numerous times every day and upgrades its systems; on average 600 times every year. While many of the Google updates are minor tweaks, large updates can have a huge impact on your website traffic and search rankings. That is why it is vital to stay up-to-date on SEO news to anticipate algorithm changes and plan accordingly. We recommend checking for SEO news on Search Engine Land and Search Engine Roundtable . Check for Connection Breakdowns The loss of internal links may result in a decline in traffic as well, swell as multiple broken links from a URL change etc. While you may lose direct referral traffic, there may be unintended consequences. Loss of inbound links can indicate to Google that your site is no longer authoritative, resulting in lower search rankings and less traffic (fewer people will find your site if it is not as prominently mentioned). If you suspect a link failure, you can double-check. Using a link counter, check to see whether you’ve lost any links. Check for Design and Migration issues When it comes to business, SEO is usually not the first focus. If you recently renovated or relocated your website and saw a decrease in traffic, it’s conceivable that you broke or de-optimised something on your site by accident. Page speed, for example, has become increasingly crucial. Google verified that page speed affects mobile rankings (and remember that Google is thinking mobile-first). As a result, it’s not unexpected that page speed affects rankings and traffic. Recent site redesigns or migrations can cause issues, especially on mobile devices. Even if it is more expensive, reducing your site’s load time boosts your visits and rankings. Check the Quality of Your Content The quality (or lack thereof) of the content you post on your site can slow down traffic. To counteract low-quality website content, Google has already adopted adjustments to remove potentially harmful content from search results. Perhaps it’s not just all about the look of your website, the products you offer, or your customer service. In today’s digital world, you want to be at the forefront of a search engine by updating your website when it comes to updates and algorithms. Simply don’t wait for your traffic to slow down–check on these six components regularly to stay on top of your game! So when your organic traffic suddenly drops next time, you know what to do! Market Jar is here to provide you with professional SEO services and aid in your brand’s success. Work with us today!

Header tags give two significant benefits to web pages: clarity and structure. [HTML Tag] As a result, it’s simpler for search engines to comprehend a page’s core theme and structure. It allows consumers to rapidly scan the material to see whether it’s what they’re searching for. However, these aren’t the only reasons why you should use headers. The benefits of utilising them may be divided into various groups. Let’s take a closer look at them one by one. Let’s take a look at seven of the biggest advantages of header tags. 1. To Have Better Search Engine Rankings The most crucial component of your web page is the navigation and the content that follows it. Thus, by placing your most significant material at the top of your page, search engines will prioritise it, making it visible to visitors first. 2. To Aid Search Results Search engines consider header tags to locate relevant content visitors might be looking for. In turn, this makes search results more accurate and tailor-made to the query. The more relevant the content is to the query, the higher the chances visitors will find what they’re looking for and the more satisfied they will be with the results. 3. To Enrich the User Experience The most important part of your web page is the content that visitors are looking for. For this reason, you should display your content first and foremost, not your navigation. By using header tags, you can display your content, making it more readable for your viewers, which will improve the user experience for your visitors. 4. To Improve Readability On the other hand, you can break up the content into sections by using headers on your web pages. In this way, you can make it easier for users to follow along, which will make them more likely to spend more time on your site. 5. To Enhance Content Finally, one of the best reasons for using headers on your website is to improve the content. For instance, if you have a page with a lot of text, headers will make it easier for visitors to get through the content. 6. To Highlight Key Terms and Phrases Although search engine optimisation isn’t quite as popular as it used to be, there still is a sensible reason why you should highlight specific keywords. Next time you’re writing a page, you could take a few minutes to go through the page and highlight the essential words and phrases. These will typically be the keywords that you want to rank for. 7. To Create Improved Navigation When using an h1 header tag, you should make it the same as your page’s header. Often, it’s also good practice to make all HTML header tags the same as the top-level navigation on your website. Doing so lets you create a more consistent experience, lowering bounce rates. This enhances the navigation experience for visitors by not forcing them to scroll up and down the page to find the top navigation. 8. To Direct Users to Other Information In addition to the main content of your page, you should also use header tags to draw attention to other information that may be of interest to your visitors. For example, you can use an tag to show a list of links to different resources related to your content. This way, you can redirect visitors looking for additional information to what you want them to see. Leverage Header Tags for Better SEO Today! There are various ways to leverage header tags for your web page. Whether you want to improve the user experience or make it easier for search engines to find your content, it’s always best practice to use header tags in a way that makes your content most accessible. To do this, structure your web content based on header tags, highlighting the most important keywords, improving readability, and making navigation consistent. This way, you will save time and effort while improving your website’s performance. Looking to rank better in search? If you need a professional SEO agency to provide you with professional SEO services in London, book a growth audit . Market Jar is prepared to provide professional SEO services  to businesses in need.

Few businesses understand the importance of  search engine optimisation  and why they need a strategy that will effectively make them more visible online. From well-funded start-ups to multinational corporations rely on SEO to improve their profit margins. However, they may have misconceptions or unrealistic expectations about how far SEO campaigns can take them within a specific period. Many companies make the mistake of believing they’ll shoot to the top of a search engine results page (SERP) within a few weeks or even days. However, SEO is an organic process that can take months to show concrete results. It isn’t a sprint where you’ll need to invest all your effort for a short duration and one lump sum. It’s a marathon where you’ll have to persevere, prepare, and be patient with your time to see the results, that will warrant you a decent ROI. A Deeper Look into the SEO Timeline Wondering how long it takes for SEO efforts to show results? The answer differs for all businesses, as this is completely dependant, on budget, niche, goals etc, however, here is a general timeline you can use to figure out how long the different steps can take: Site audit: one to two weeks Competitor analysis: one week Technical changes: two to three months Keyword research: one to three weeks Content overhaul: two to three months Link acquisition campaign: three to four months Your timeline experience will differ depending on your needs, which means these steps can take longer or move faster. It all depends on your website’s current condition, your budget, and how urgently you need to move. It’s best to stick to these timelines when possible to ensure you’re moving at a good pace. What Happens in These Steps? There are many elements in each of these steps that require a lot of time and effort. Here is a brief overview of them: 1. Site Audit & Analysing a Website Before you start optimising your site, you must first know what it lacks. The first step to website optimisation is reviewing your website and content to help you identify areas of improvement. For instance, inspect your site load time, which will significantly impact how long your visitors will stay on your website. If they need to wait longer than three seconds, they’ll likely leave. You’ll also want to look at your domain authority ranking, as anyone can do a quick search to discover how authoritative your website is. Each site has a domain authority score, and SEO is one of the many factors that decide your score. There are many more elements to tackle under site audit, so it’s essential to work with a digital marketing agency to tackle them all thoroughly. 2. Technical Changes Once you have your website audit, it’s time to create a comprehensive plan to make technical changes to your website. It’s crucial to ensure all elements on your website function optimally to achieve the best results. Some changes you’ll make are the following: Optimise for mobile-friendliness Secure your site with an SSL certificate, adding ‘https’ to your website URL Decrease page load time Identify and remove spammy or toxic backlinks Optimise pages for crawlers Remove duplicate content Fix or remove broken links and pages Be sure to use feedback from your audit to decide on the technical changes you must make on your website. 3. Keyword Research Keyword research is a vital part of a sound  SEO plan . You must use the appropriate keywords in your content to make it easier for your customers to find you online. However, given the endless number of keywords online, finding the right ones can be difficult. To help you get started, think of a list of topics related to the products or services you offer. Then, make a list of important words that are chiefly associated with these topics. Type your topics into websites like Reddit, which will present you with various trending threads, giving you rich material to analyse. You can also use Google to find popular keywords and use keyword research tools to refine your research. 4. Content Overhaul When you’ve figured out your keywords, it’s time to refresh your content. Avoid stuffing your content with keywords, which will affect readability. Prioritise creating valuable, informative content that integrates keywords naturally and adds a call to action, directing your readers toward a specific step. SEO Services to Help SEO is a long process that takes careful planning and dedication to produce the results you want. By proceeding with each step mindfully and cautiously, you’ll sustainably improve your online visibility. If you need a trusted agency to provide you with professional SEO services book a growth audit . Whether your desired reach is local or global, hiring us to help you rank number one in search engine results is the best investment you can make. Contact us today , and let’s get started!