Trusted by Brands Worldwide
Our Best-In-Class Team
James
Founder, CEO
Victor
Performance SEO Lead
Shane
Technical SEO Specialist
Alain
Growth Specialist
Why Digital Marketing for Wineries Is Essential for Growth
Even the best wines don’t sell themselves anymore. With over a million labels and growing competition from all corners of the world, wineries need more than quality, they need visibility. Consumers now discover wine through Google searches, influencer content, and targeted online ads.
By investing in digital marketing for wineries, you can:
✔️ Show up in search results when people look for wines like yours
✔️ Build a direct relationship with consumers and reduce reliance on resellers
✔️ Strengthen your brand identity and generate repeat customers
✔️ Capture leads from wine lovers looking for events, tastings, and unique bottles
Check out wine marketing ideas that convert
5.6 billion
Google searches every day
63,000
Google searches every second
81%
of people research online before buying
How Market Jar Delivers Results in Wine Marketing
We don’t guess. We’ve been there.
Our founder, James, built and scaled his own wine eCommerce brand (Pull The Cork), giving us firsthand insight into what it takes to thrive in this industry. That experience informs everything we do, from keyword research to content creation and paid campaigns.
We apply real data, market knowledge, and a proven process to drive growth. Whether you’re targeting casual wine drinkers or high-end collectors, we’ll craft a digital strategy that meets your business where it is and gets it where it needs to go.
Work Directly with a Wine Marketing Specialist
James Nathan brings a rare combination of hands-on wine industry experience and digital marketing expertise. Before founding Market Jar™, he built and scaled a successful DTC organic wine brand, attracting over 600,000 visitors and ranking for 23,000+ keywords in under a year through helpful, search-driven content.
That firsthand understanding of how consumers discover, evaluate, and buy wine online is what sets our campaigns apart. James has led growth for brands like Gasm Drinks, helping them expand into new markets and double monthly orders using data-backed strategies.
His approach blends industry nuance with digital performance, making him a powerful asset for wineries ready to scale online.
Want James’s expertise guiding your next campaign?
What’s Included in Our Winery Marketing Packages
Every campaign is custom-built for your winery. No cookie-cutter templates, just strategies that actually work.
Here’s what you can expect:
-
In-depth SEO audit and competitor analysis
-
Keyword targeting focused on wine terms and buyer intent
-
On-page SEO for category, product, and blog pages
-
Google Ads management with conversion-focused copy
-
Technical SEO to improve site speed, mobile usability, and structure
-
Content creation: blogs, FAQs, landing pages, and email flows
Why AI-Optimised Content Matters for Wine Brands
Search is changing. Google’s AI Overview and tools like ChatGPT are shaping how people discover new products, including wine.
That means your content needs to be helpful, structured, and aligned with the types of queries people ask LLMs:
“What’s the best organic wine under £20?”
“Where can I buy biodynamic wine online?”
“Top vineyards near London with delivery options”
We optimise for both users and AI, ensuring your winery is ready for the next era of search
Real Results: How Market Jar Helps Wineries Win Online
We are the partner your team needs to grow faster.
Fully operational e-commerce wine website with UX design in mind. At home, consumers can purchase their wines online, and restaurants are also able to apply for a trade account using their smart integrated online application form.
Completely Customised
(To Your Needs) Reporting
We provide complete transparency into all of the work that we perform. We give each client access to a custom reporting dashboard that shows every single SEO action performed. Clients can track how every dollar of an SEO spend gets used, as well as monitor keyword movement and overall performance. We also provide monthly updates to all SEO clients to review campaign activity and performance.
Why Wine Brands Trust Market Jar
Digital agencies can learn the wine space. Or, they can live it.
James, our founder, worked in the wine trade before founding Market Jar™. He built his own DTC wine brand, ran tastings, worked with vineyards, and understands what wine buyers care about. That’s the secret sauce. We blend proven digital marketing expertise with a real-world understanding of how wine is bought, shared, and loved.
When you work with us, you get:
-
A marketer who gets your product and your market
-
Transparent strategy and reporting, no fluff
-
Growth plans that align with how wine audiences actually shop
FAQs
-
How long will it take for my business to see a good ROI with SEO?This area is highly debated and depends on many factors such as industry, competition and your ultimately your budget! Generally speaking, though, it’s safe to assume that you’ll see visible SEO results within 3-4 months when working with an International SEO Agency like Market Jar. If you're an ecom store on Shopify, we can utilise in-house software, which will speed up this process. This is our unique advantage over the traditional agency model.
-
Does my business need an SEO agency?We believe that having a dedicated marketing agency behind your business can greatly benefit it. Not only will you be able to receive tailored advice and strategy from SEO professionals, but also save yourself time and money when compared to managing SEO on your own. We take the hassle and risk out of the equation, so you can focus on what’s important – growing your business. Whether you’re a well-funded start-up or an established enterprise, Market Jar can help provide your business with the SEO services it needs to succeed in today’s digital landscape.
-
How will I know if my SEO is improving over time?Every client we have at Market Jar receives a dedicated client portal in which we regularly upload reports, tasks, and analytics. This allows our clients to track their progress over time, and view how their campaigns are performing against their seo goals. This also serves as an important source of data for us when creating strategies for future campaigns, so that we can ensure your business is receiving the highest return on investment possible. Moreover, we also provide our clients with monthly performance reviews in which our consultants will walk you through the results and make sure that the expected seo goals are achieved.
Let’s Get Your Wine in Front of the Right Audience
If your competitors are investing in SEO and PPC, they're already reaching the customers you want. Let’s change that. Whether you’re launching a new label or looking to scale an existing wine business, we’ll help you build a digital presence that sells.
