Trusted by Brands Worldwide
Our Best-In-Class Team
James
Founder, CEO
Dany
Head of SEO
Alain
Director of Growth
Why Digital Marketing for Wineries Is Essential for Growth
Even the best wines don’t sell themselves anymore. With over a million labels and growing competition from all corners of the world, wineries need more than quality, they need visibility. Consumers now discover wine through Google searches, influencer content, and targeted online ads.
By investing in digital marketing for wineries, you can:
✔️ Show up in search results when people look for wines like yours
✔️ Build a direct relationship with consumers and reduce reliance on resellers
✔️ Strengthen your brand identity and generate repeat customers
✔️ Capture leads from wine lovers looking for events, tastings, and unique bottles
Check out wine marketing ideas that convert
5.6 billion
Google searches every day
63,000
Google searches every second
81%
of people research online before buying
How Market Jar Delivers Results in Wine Marketing
We don’t guess. We’ve been there.
Our founder, James, built and scaled his own wine eCommerce brand (Pull The Cork), giving us firsthand insight into what it takes to thrive in this industry. That experience informs everything we do, from keyword research to content creation and paid campaigns.
We apply real data, market knowledge, and a proven process to drive growth. Whether you’re targeting casual wine drinkers or high-end collectors, we’ll craft a digital strategy that meets your business where it is and gets it where it needs to go.
Work Directly with a Wine Marketing Specialist
James Nathan brings a rare combination of hands-on wine industry experience and digital marketing expertise. Before founding Market Jar™, he built and scaled a successful DTC organic wine brand, attracting over 600,000 visitors and ranking for 36,300+ keywords in under a year through helpful, search-driven content.
That firsthand understanding of how consumers discover, evaluate, and buy wine online is what sets our campaigns apart. James has led growth for brands like Gasm, Hambledon, and Plonk, helping them expand into new markets and double monthly orders using data-backed strategies.
His approach blends industry nuance with digital performance, making him a powerful asset for wineries ready to scale online.
Want James’s expertise guiding your next campaign?
What’s Included in Our Winery Marketing Partnerships?
Every campaign is custom-built for your winery. No cookie-cutter templates, just strategies that actually work.
Here’s what you can expect:
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In-depth SEO audit and competitor analysis
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Keyword targeting focused on wine terms and buyer intent
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On-page SEO for category, product, and blog pages
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Google Ads management with conversion-focused copy
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Technical SEO to improve site speed, mobile usability, and structure
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Content creation: blogs, FAQs, landing pages, and email flows
Why AI-Optimised Content Matters for Wine Brands
Search is changing. Google’s AI Overview and tools like ChatGPT are shaping how people discover new products, including wine.
That means your content needs to be helpful, structured, and aligned with the types of queries people ask LLMs:
“What’s the best organic wine under £20?”
“Where can I buy biodynamic wine online?”
“Top vineyards near London with delivery options”
We optimise for both users and AI, ensuring your winery is ready for the next era of search
Real Results: How Market Jar Helps Wineries Win Online
We are the partner your team needs to grow faster.
Fully operational e-commerce wine website with UX design in mind. At home, consumers can purchase their wines online, and restaurants are also able to apply for a trade account using their smart integrated online application form.
In the first 3 months alone, we added an extra £4,900 a month in booking revenue. A 25% uplift. No discounts. Just sharper messaging and better targeting.
Why Wine Brands Trust Market Jar
Digital agencies can learn the wine space. Or, they can live it.
James, our founder, worked in the wine trade before founding Market Jar™. He built his own DTC wine brand, ran tastings, worked with vineyards, and understands what wine buyers care about. That’s the secret sauce. We blend proven digital marketing expertise with a real-world understanding of how wine is bought, shared, and loved.
When you work with us, you get:
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A marketer who gets your product and your market
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Transparent strategy and reporting, no fluff
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Growth plans that align with how wine audiences actually shop
FAQs
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What is international SEO and why is it important?International SEO is the process of optimising your website to rank in multiple countries and languages. It ensures your business appears in local search results, drives global traffic, and adapts content to regional behaviours.
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How do you help businesses rank in AI platforms like ChatGPT and Perplexity?We structure and optimise your content specifically for AI Overviews, ChatGPT answers, and Perplexity summaries, so your brand gets visibility even beyond traditional Google rankings.
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What’s the difference between international and multilingual SEO?Multilingual SEO targets different languages; international SEO includes language plus geographic, cultural, and technical localisation, like hreflang tags, ccTLDs, and region-specific search intent.
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How soon can we see results from international SEO?Most clients see improvements in rankings and traffic within 4 - 8 weeks, depending on market size, competition, and technical implementation speed.
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Which industries benefit most from international SEO?We work with SaaS, ecommerce, tech, media, and global consumer brands, especially those expanding into new regions or managing multilingual websites.
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Does Market Jar require long contracts or retainers?No. We work on flexible, performance-based terms, earning trust through results, not lock-in. Our partnership agreements are rolling with just 30 days’ notice.
Let’s Get Your Wine in Front of the Right Audience
If your competitors are investing in SEO and PPC, they're already reaching the customers you want. Let’s change that. Whether you’re launching a new label or looking to scale an existing wine business, we’ll help you build a digital presence that sells.
