The Market Jar Blog

We have made three changes at Market Jar this year. Estimated ranking timelines on every keyword, our own bespoke reporting that beats anything on the market, and AI Reporting that no other agency is currently offering. Here is what changed and why it matters.

You can rank a website, optimise it, and structure it perfectly. But if the product is weak and the offer is forgettable, more traffic will not save you. Here is why SEO fails for most companies, and what to fix first.

You are doing £2 million in revenue but still not paying yourself properly. You are not alone. Most small business owners in the United Kingdom face the same problem, and paid ads are usually making it worse. Here is what is actually going on and how to fix it.

Good Friday kicks off one of the biggest spending weekends of the year. Here is what online businesses should be doing before, during, and after the long weekend to turn browsers into buyers.

Most business owners spend their first few years throwing money at paid ads and wondering why growth feels so fragile. The moment you pause the budget, the traffic disappears. In 18 years of building businesses, I have never once used paid ads. Here is what I know about organic growth and why it builds a better business.

Something has changed in search, and most businesses have not noticed yet. SEO reporting and AI search are now completely out of sync, and the gap between them is growing every month. Reports show fewer clicks, the data looks bad, and businesses assume their SEO is broken. It is not. The problem is that SEO reporting was built for a search landscape that no longer works the same way, and almost nobody is talking about it honestly. If you are still judging your organic perform

Relying on outdated tactics to promote your business and build brand reputation is no longer a viable strategy.  SEO isn’t a powerful ‘one size fits all’ blueprint for businesses to follow. No one believes that SEO is the only way of securing your target audience’s interest, money or trust anymore. 

Most founders pick international markets based on gut feeling and end up burning budget on countries that will never convert. This guide shows you how to choose the right markets using data, set up your site correctly, and build international SEO that actually drives revenue.

This article breaks down entity SEO, what it is, how search engines use it, and the practical approach you need to improve your relevance and context in Google search engine optimisation today.

GEO and good SEO are not two different things. Learn how generative engine optimization, content, and search visibility work together, and what real engine optimization looks like in the age of generative AI.

Our ecommerce SEO guide is built around a real ecommerce strategy that turns search into a proper sales channel, covering everything from keyword research to technical SEO and what actually moves revenue.

Checkout our guide to 301 redirects, covering best practices, common mistakes, and how to keep your website's SEO value intact when URLs change.

Google AI overviews are changing search results fast. Learn what AI overviews are, how they work, and what your business needs to do to stay visible on Google's results page.

Most businesses say they want high net worth clients. But very few have built their website or marketing around what those clients actually need. This guide fixes that. We will look at what net worth individuals want, how they find businesses online, and the practical steps you can take to start winning better clients right now.

Wine club growth strategies from Plonk Wine co-founder. Reduce CAC to £12, convert at 23% with quiz funnels, cut churn from 11% to 7%. Operational insights from 2025 exit.

At 16, I got my first taste of hard work at Bright-sparks, an event catering company. Watering tables at the races and exclusive city dinners taught me the value of long hours and teamwork.

Confused by people thinking they're impressive by using Marketing Acronyms?

Think SEO is just about clicks and rankings? Discover why true SEO builds brand authority, drives smart growth, and delivers lasting business results.

If you want to win in SEO-today and tomorrow-remember: content that genuinely serves, informs, and delights your audience isn’t just king; it’s the foundation of lasting search visibility and digital trust.

If you’re wondering ‘how can get more website traffic’, there are plenty of options to help you grow your ecommerce website traffic organi